GE Healthcare

Lightening up curriculum

Objective

Create a suite of new materials for use at GE Healthcare’s largest annual conference.

Challenge

GE Healthcare’s past conference materials were not working well for them. They were too bulky, with too many pieces and the design was not up to par with the direction of the GE Healthcare brand. RocketDog needed to develop a streamlined packet of materials that were designed well with more functionality for conference participants.

Results

RocketDog engineered a new conference folder and booklet set that refl ected forward thinking design. The packet weighed less, was user friendly and environmentally conscious. The new conference packets were a huge success with positive feedback and excitement buzzing among attendees.