EXPEDIA

Extending a Global Brand

EXPEDIA

Extending a

Global Brand

EXPEDIA

Extending a

Global Brand

Expedia

Services
Website,
Animated Banners 
Direct Mail and
Custom CMS Integration

Industry
Technology and Travel

CHALLENGE: Our challenages for Expedia were several. Rework a hidden gem (Travel Ads) to make it more of a key service for advertisers to promote thier ads across the Expedia network. Next up was a robust Direct Mail campaign announcing the new VIP rewards of the Elite Plus program. And finally move the ad banner experience on Expdia.com to a more "experience rich" environment.

SOLUTION: Travel Ads Website: We rebuilt the Travel Ads site with a much improved navigation and search function. We wrapped some great creative designs around a .Net solution that was able to localize the content based on the users IP address. The roll out of the new site increased traffic by 30 percent!


CHALLENGE: Our challenages for Expedia were several. Rework a hidden gem (Travel Ads) to make it more of a key service for advertisers to promote thier ads across the Expedia network. Next up was a robust Direct Mail campaign announcing the new VIP rewards of the Elite Plus program. And finally move the ad banner experience on Expdia.com to a more "experience rich" environment.

SOLUTION: Travel Ads Website: We rebuilt the Travel Ads site with a much improved navigation and search function. We wrapped some great creative designs around a .Net solution that was able to localize the content based on the users IP address. The roll out of the new site increased traffic by 30 percent!


Expedia-web-travel_ads_web2
Expedia-DM_1

RocketDog worked with the Expedia team to crate a multi-prong Direct mail campaign highlighting the benefits of the new VIP Access as a member of the Elite Plus program. The print run was over 300,000 and it included two postcards and a new member card. The campaign exceeded signups and expectations.  

RocketDog worked with the Expedia team to crate a multi-prong Direct mail campaign highlighting the benefits of the new VIP Access as a member of the Elite Plus program. The print run was over 300,000 and it included two postcards and a new member card. The campaign exceeded signups and expectations.  

RocketDog worked with the Expedia team to crate a multi-prong Direct mail campaign highlighting the benefits of the new VIP Access as a member of the Elite Plus program. The print run was over 300,000 and it included two postcards and a new member card. The campaign exceeded signups and expectations.

RocketDog worked with the Expedia team to crate a multi-prong Direct mail campaign highlighting the benefits of the new VIP Access as a member of the Elite Plus program. The print run was over 300,000 and it included two postcards and a new member card. The campaign exceeded signups and expectations.  

Expedia-EPIC_banners
Expedia-SKI_banners

RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109

@2019 RocketDog Communications, Inc.

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