January 30, 2023

Why Your Company Needs a Brand Guide: The Key to Consistency and Differentiation

A Brand Guide is a document that outlines the key elements of a company's brand, including its visual identity, messaging, and tone of voice. It's a vital tool for ensuring consistency and cohesiveness across all of a company's marketing and communication efforts. In this blog post, we'll discuss why companies need a brand guide, and how it can help them achieve their business goals.

  1. Consistency: One of the most important reasons for having a brand guide is to ensure consistency across all of a company's marketing and communication efforts. A brand guide lays out the rules for how a company's logo, color scheme, typography, and other visual elements should be used, helping to ensure that all materials, from business cards to website and social media, are aligned and consistent.
  2. Clarity: A brand guide also helps to ensure that a company's messaging is clear and consistent. It lays out the key messages that a company wants to communicate, as well as the tone of voice that should be used, helping to ensure that all communications are aligned and consistent.
  3. Flexibility: A brand guide is not meant to be a one-time document, but rather a living document that can be updated and adapted as needed. A well-designed brand guide allows for flexibility and scalability while maintaining the core elements of the brand.
  4. Differentiation: A strong brand guide helps a company differentiate itself from its competitors. By clearly and consistently communicating the unique value of a company's products or services, a brand guide can help a company stand out in a crowded market.
  5. Employee engagement: A brand guide is not only a valuable tool for marketing and communication efforts, but it also helps to engage and align employees with the company's mission, vision and values. By providing a clear understanding of the company's brand, employees can better understand their role in representing and promoting the brand, leading to a more engaged and aligned workforce.

A Brand Guide is an essential tool for any company looking to build a strong, consistent, and effective brand. It lays out the key elements of a company's brand, helping to ensure consistency and cohesiveness across all of a company's marketing and communication efforts. By providing a clear and consistent brand, a company can differentiate itself from competitors, engage employees and ultimately achieve its business goals.

Are interested in learning how we can create a comprehensive Brand Guide for you?  Drop us a line! Our team is looking forward to working with you.

January 23, 2023

Is Your Branding Turning Potential Students Away from Your College?

As a college or university, your Brand is one of your most valuable assets. It's what sets you apart from other institutions and helps you attract and retain students. However, if your Branding is not up to par, it could be turning potential students away. In this blog post, we'll discuss the warning signs that your Branding may be turning potential students away and what you, as a college or university, can do to fix it from a design agency perspective.

  1. Your messaging is unclear or inconsistent: A key component of your Branding is your messaging. If your messaging is unclear or inconsistent, it can be difficult for potential students to understand what your institution is all about. This can lead to confusion and ultimately result in potential students choosing another institution. A design agency can help you develop a clear and consistent messaging strategy that effectively communicates the unique value of your institution.
  2. Your visual identity is outdated or unappealing: The visual elements of your Branding, such as your logo, color scheme, and Website design, are also important. If your visual identity is outdated or unappealing, it can give the impression that your institution is not current or relevant. A design agency can help you update your visual identity to create a modern and visually engaging Brand that effectively communicates your institution's values and mission. See our work for the University of Washington (Look Book) to see how we used updated design to attract new students.
  3. Your Website is not user-friendly: Your Website is often the first point of contact for potential students. If your Website is not user-friendly, it can be difficult for them to find the information they need, leading to frustration and ultimately resulting in them choosing another institution. A design agency can help you create a Website that is easy to navigate, visually engaging, and provides relevant and up-to-date information about your institution.
  4. Your social media presence is weak or inactive: Social media is a powerful tool for reaching potential students. If your social media presence is weak or inactive, you're missing out on a valuable opportunity to connect with potential students. A design agency can help you create a social media strategy that effectively communicates your institution's Brand and values and reaches your target audience.
  5. Your Branding is not aligned with your mission and values: Your Branding should align with your mission and values as an institution. If your Branding is not aligned with your mission and values, it can be difficult for potential students to understand what sets you apart from other institutions. A design agency can work with you to ensure that your Branding is aligned with your mission and values, and effectively communicates the unique characteristics of your institution to potential students.

In addition to these key areas, a design agency can also help you with other aspects of your Branding such as creating a Brand Guide, developing a Brand voice, and creating a Brand that is consistent across all platforms and touch points. A design agency can also help you create a Brand that resonates with your target audience, by conducting research and testing to ensure that your branding is effective and appealing to potential students.

In conclusion, it's important to regularly review and update your Branding as a college or university to ensure that it's effectively communicating the value and unique characteristics of your institution, and attracting potential students who are a good fit for your school. A design agency can help you with this process by conducting a thorough branding audit, identifying problem areas, and developing a comprehensive Branding strategy that addresses those issues and aligns with your mission and values.

Are interested in knowing how we can help your university be "the choice"?  Drop us a line! Our team is looking forward to working with you.

January 19, 2023

Overcoming the Biggest Pain Points of Marketing for Businesses

Marketing is essential for any business looking to attract and retain customers, increase brand awareness, and drive sales. However, with so many marketing channels and strategies to choose from, it can be overwhelming for businesses to know where to focus their efforts. In this blog post, we'll discuss the biggest pain points of marketing for businesses and how to overcome them.

One of the biggest pain points for businesses when it comes to marketing is determining which marketing channels and strategies will be most effective for reaching their target audience and achieving their goals. With so many options available, such as social media, email marketing, search engine optimization, and content marketing, it can be challenging for businesses to know where to focus their efforts and budget. The key to overcoming this pain point is to conduct research and understand your target audience and their behavior. Once you have a clear understanding of your target audience, you can then choose the channels and strategies that will be most effective for reaching them.

Another pain point for businesses is creating and executing a consistent and cohesive brand message across all marketing channels. This can be challenging for businesses, especially those without an in-house marketing team or agency. To overcome this pain point, it's essential to create a brand style guide that outlines the tone of voice, messaging, and visual elements of your brand. This will ensure that all marketing efforts are consistent and cohesive, helping to build trust and credibility with your target audience.

Additionally, tracking and measuring the effectiveness of marketing campaigns is also a pain point for many businesses. Without the right tools and metrics, it can be difficult to know if the efforts are working or not, making it hard to adjust or optimize the strategy. The solution for this is to invest in marketing analytics tools that allow you to track and measure your campaigns. This will give you the insights you need to make data-driven decisions about your marketing strategy.

Lastly, staying up to date with the latest marketing trends and technologies can be a pain point for some businesses. The marketing landscape is constantly evolving, and businesses need to stay on top of the latest trends and technologies to stay relevant and effective in their industry. To overcome this pain point, it's essential to stay informed about the latest marketing trends and technologies. This can be done by reading industry publications, attending marketing conferences, and following thought leaders in the industry.

In conclusion, marketing is essential for any business looking to succeed in today's competitive marketplace. RocketDog's understanding of these pain points of your business and how to overcome them, we can create a marketing strategy that is tailored to your target audience and goals, and achieve success.

Are interested in knowing how we can help relieve some of the pain of marketing?  Drop us a line! Our team is looking forward to working with you.

January 12, 2023

When is it Time to Refresh Your Brand?

As a creative agency, one of the most common questions we get asked is "when is it time to refresh a brand?" It's a question that doesn't have a one-size-fits-all answer, as it depends on a variety of factors. In this post, we'll explore the key considerations for refreshing a brand from a creative agency's perspective.

Signs that it's time to refresh your brand

There are a few key signs that it's time to refresh your brand:

  1. Your Brand is no longer aligned with your business: As your business grows and evolves, your brand should reflect those changes. If your brand no longer aligns with your mission, values, or target audience, it's time to consider a refresh.
  2. Your Brand is no longer resonating with your audience: If you're not seeing the engagement or results you want from your brand, it may be time to reconsider your messaging and visual elements. A brand refresh can help you connect with your audience in a more meaningful way.
  3. Your Brand looks dated: Just like fashion trends, branding trends come and go. If your brand looks dated or out of style, it may be time to give it a fresh update.
  4. You're launching a new product or service: If you're launching a new product or service, it's a good opportunity to consider a brand refresh. This can help you align your new offering with your overall brand and ensure a consistent experience for your customers.
  5. You're entering a new market: Expanding into a new market is a great time to consider a brand refresh. This can help you tailor your messaging and visual elements to better resonate with your new audience.

How to refresh your brand

Refreshing your brand doesn't have to be a daunting process. Here are a few key steps to take:

  1. Define your Brand: Start by revisiting your brand foundation - your mission, values, and target audience. What has changed since you first established your brand? What do you want your brand to represent now?
  2. Conduct market research: It's important to understand how your brand is perceived by your audience and the market. Consider conducting market research, such as surveys or focus groups, to gather insights and feedback.
  3. Evaluate your current Branding: Take a good look at your current branding elements, such as your logo, color scheme, and messaging. Are they still relevant and effective? What changes do you want to make?
  4. Create a Brand refresh plan: Once you have a clear understanding of your brand and what changes you want to make, it's time to create a plan to bring it to life. This should include everything from your visual elements to your messaging and tone of voice.
  5. Update your Branding elements: Once you have a plan in place, it's time to start updating your branding elements. This can include creating a new logo, updating your color scheme, and revising your messaging.
  6. Communicate the refresh to your audience: It's important to communicate the refresh to your audience and stakeholders. This can help ensure a smooth transition and build excitement around your new brand.
  7. Monitor and adapt: As with any branding effort, it's important to monitor and adapt. Keep an eye on how your refreshed brand is being received and make any necessary adjustments to ensure it's effectively communicating your value proposition and resonating with your audience.

In conclusion, refreshing your brand can be a valuable investment in the long-term success of your business. By regularly evaluating your Brand and making updates as needed, you can ensure that it stays relevant and effective in the ever-changing landscape of your industry. Don't be afraid to shake things up and try new things - a fresh Brand can bring new energy and opportunities to your business.

Are interested in knowing more about we build successful Brands for our clients? Drop us a line! Our team is looking forward to working with you.

January 9, 2023

The Importance of UI/UX in Product Design

When it comes to creating a successful product, the user interface (UI) and user experience (UX) are crucial components to consider. These elements play a major role in how people interact with your product and can have a big impact on its success. In this post, we'll explore the importance of UI/UX in product design and how it can benefit your business.

What is UI/UX design?

UI design refers to the visual elements of a product, such as its layout, color scheme, and font choices. It's about creating a visually appealing and intuitive interface for users.

UX design, on the other hand, is about the overall experience that people have when using a product. It's about making the product easy to use, enjoyable, and satisfying.

Together, UI and UX design work to create a cohesive and seamless experience for users.

Why is UI/UX important?

UI/UX is important for a variety of reasons. Here are just a few:

  1. Improved user engagement: A well-designed UI/UX can improve user engagement with your product. If people find it easy to use and enjoyable, they are more likely to spend more time using it.
  2. Increased conversions: A great user experience can increase conversions, whether it's through increased sales or sign-ups for a service. If people find your product easy to use and valuable, they are more likely to take the desired action.
  3. Improved customer satisfaction: A great UI/UX can improve customer satisfaction and lead to positive word-of-mouth marketing. If people have a positive experience with your product, they are more likely to recommend it to others.
  4. Competitive advantage: A strong UI/UX can give you a competitive advantage in your market. If your product is easy to use and provides a great experience, it can differentiate you from the competition.

How do you design a great UI/UX?

Designing a great UI/UX requires a thorough and iterative process. Here are a few key steps to take:

  1. Define your user needs: Start by understanding your target audience and their needs and behaviors. What are they trying to achieve when using your product? How can you make their experience better?
  2. Conduct user research: User research is an essential part of the UI/UX design process. This can include user interviews, surveys, and usability testing to gather insights and feedback.
  3. Create wireframes and prototypes: Once you have a clear understanding of your users, it's time to start creating wireframes and prototypes of your product. This can help you visualize the layout and functionality of your product and make iterative improvements.
  4. Test and iterate: Testing and iteration are crucial for ensuring a great UI/UX. Make sure to test your product with a variety of users and gather feedback to make iterative improvements.
  5. Implement your design: Once you have a solid UI/UX design, it's time to start implementing it in your product. This can include designing visual elements such as the layout and color scheme, as well as integrating functionality and features.
  6. Monitor and adapt: Your UI/UX design should be an ongoing process. Make sure to monitor how your product is being used and gather feedback to make ongoing improvements.

In conclusion, UI/UX design is an essential aspect of creating a successful product. It's about creating a cohesive and seamless experience for users that meets their needs and improves their engagement with

Are interested in knowing more about we use UI/UX to build great experiences for our clients? Drop us a line! Our team is looking forward to working with you.

January 2, 2023

Importance of Branding for Your Business

Branding is an essential aspect of any business, big or small. It's more than just your logo and color scheme - it's the overall perception that people have of your company. A strong Brand can differentiate you from the competition, attract high-quality customers, and even command a higher price for your products or services. In this post, we'll explore the importance of Branding and how it can benefit your business. (See our Case Study for Comprehensive Wealth to see how we evolved a trusted Brand)

What is Branding?

At its core, Branding is about creating a unique identity for your business. It's about defining what sets you apart from the competition and crafting a message that resonates with your target audience. Your Brand is the sum of all interactions that people have with your business - from your Website to your customer service to your social media presence. It's about creating a consistent and cohesive image that reflects your values and mission.

Why is Branding important?

Branding is important for a variety of reasons. Here are just a few:

  1. Differentiation: In a crowded market, it's important to stand out from the competition. A strong Brand can help you differentiate yourself and make it clear to potential customers what makes you unique.
  2. Trust and credibility: A consistent and professional Brand can help build trust and credibility with your audience. People are more likely to do business with companies that they perceive as trustworthy and reliable.
  3. Customer loyalty: A strong Brand can foster customer loyalty. If people have a positive experience with your Brand, they are more likely to become repeat customers and even recommend your products or services to others.
  4. Value: A well-established Brand can command a higher price for its products or services. People are often willing to pay more for a brand that they trust and perceive as high quality.

How do you create a strong Brand?

Creating a strong Brand requires careful planning and a consistent approach. Here are a few key steps to take:

  1. Define your Brand: Start by identifying your target audience and your unique selling proposition (USP). What sets you apart from the competition? What are your core values and mission?
  2. Develop a Brand strategy: Once you have a clear understanding of your Brand, it's time to create a plan to bring it to life. This should include everything from your logo and color scheme to your messaging and tone of voice.
  3. Implement your Brand: Once you have a solid Brand strategy in place, it's time to start implementing it across all channels. This includes your Bebsite, social media profiles, marketing materials, and customer interactions.
  4. Be consistent: Consistency is key when it comes to Branding. Make sure that all of your branding elements - from your logo to your messaging - are consistent across all channels.
  5. Monitor and adapt: Your Brand should be an ongoing process. Keep an eye on how your brand is perceived by your audience and be willing to make adjustments as needed.

In conclusion, Branding is an essential aspect of any business. It's about creating a unique and consistent identity that resonates with your target audience and sets you apart from the competition. By investing in a strong Brand, you can build trust, credibility, and customer loyalty - all of which can drive business growth and success.

Are interested in knowing more about we help build successful Brands? Drop us a line! Our team is looking forward to working with you.

August 10, 2022

Which Social Media Platforms are Best for Your Brand?

As a brand, it is important to ensure that your marketing strategy is effectively reaching your target audience. Your customers may love Facebook, but does your brand? At the same time, you might find that Twitter works well for your business, but TikTok doesn’t make sense. When it comes to social media marketing strategy, it’s important to know which platforms are best aligned with your goals. Here are four ways to create a social strategy that makes sense for your brand.

Research your Target Audience

Before engaging on any social channels, it is important to conduct adequate market research. Researching your ideal consumer base is a vital step in planning your campaigns and determining which networks will be most successful. Social media outlets vary based on many factors, including user demographic. Because of this, it is important to take into consideration age, race, gender and location when choosing how to engage individuals. Based on the platform you utilize, you can customize content that is designed for different audience subsets. Before you spend any time developing a social strategy, make sure you have a comprehensive understanding of the users that will be viewing your content.

As an overview, here are the current trends in social media according to Sprout Social:

  • Facebook: 2.9 billion users, primarily between the ages of 25-34 (31.5%)
  • Twitter: 211 million users, primarily between the ages of 18-29 (42%)
  • Linkedin: 810 million users, primarily between the ages of 25-34 (58.4%)
  • Instagram: 2 billion users, between the ages of 25-34 (31.2%) and 18-24 (31%)
  • TikTok: 1 billion users, primarily between the ages of 10-19 (25%)
  • Youtube: 2 billion users, highest reach with users between 15-35

Create a Comprehensive Social Media Strategy

Once you understand where your audience is, it is time to make a content plan. This involves deciding which social media platforms you will be using, what your brand’s voice will be on each one, and then constructing a set of tactics that can help you reach your goals. This strategy will combine the use of graphics, images, videos, content, and creative copy that will attract users. 

When developing this plan of action, make sure that you are creating focused efforts. Rather than trying to do a little bit on every platform, invest more time and resources on the channels that are most suitable for you. During this strategic period, it is important to identify the individuals that will be responsible for execution. When it comes to social, consistency is key. Having key individuals who are skilled at optimization is vital for this strategy. If you have a lean team and are not able to dedicate enough time to social media, consider hiring a third-party agency that can embody the brand voice and maintain your online community. 

Understand What Competitors Are Doing On Each Platform

Check out what your competitors have been posting on social media. In particular, pay special attention to the platforms that you are looking to focus your efforts on. As you push out content, it is important that it is both unique and engaging. When your content is engaging, you will drive impressions among your audience. Your content needs to contain information that is worth talking about. No matter what approach you take, it is important that the information that you share is on brand and relevant at all times. Based on the nature of your business, there are many different tones that you can adopt. For example, some brands choose to post humorous and unexpected content that is used to spark conversation and develop a positive association with users. Other brands like to provide more formal and educational information that is used to educate their audience. If your audience is not talking about your content, you’re doing something wrong. 

Although it is important not to copy the work of your competitors, it is good to have a pulse on the type of content they are producing. Having an understanding of the strategy of your competitors will help ensure that the posts you create are unique and relevant. 

Create Unique Content Based on the Audience On Each Platform

It is important that you are customizing your content with a specific audience in mind. For this reason, many brands create customer personas that help them direct their language towards a specific customer demographic. Whatever your social platform of choice, you'll want to be targeting consumers who are most likely to purchase your products. For example, teenagers don't tend to visit Facebook as often as they do TikTok; they're also more likely to follow brands on Snapchat. If you want to focus on this audience, it is important to develop content that is designed to appeal to younger people. On the other hand, when you're targeting an older audience, LinkedIn is often a better bet than Twitter. Once you know what platform(s) will best fit your brand's needs, you can customize each campaign to hit home with your audience. Although it requires extra effort to create customized campaigns, your impressions and engagements will increase with this method.

Overview

It can be overwhelming to keep up with social media marketing: there is a seemingly endless list of platforms and it can be difficult to know which ones are best for your brand. According to a recent study, it takes brands on average 20 hours per week to manage their social media accounts. 

These difficulties may cause brands to stick with what they know or opt out of social media entirely. To create a successful strategy, it is important that you have a sound understanding of your brand’s unique value proposition, target audience, and desired results. If you are struggling to maintain social platforms with your in-house marketing team, consider using a digital agency that is skilled at optimizing results from both paid and organic ads.

August 10, 2022

5 Things All Businesses Should Know About Digital Advertising

Did you know that digital advertising is one of the most effective ways to reach your target audience? According to a study by Hubspot, digital advertising and SEO play a massive role in customer conversion. If you're not taking advantage of digital advertising, now is the time to start. Have you tried digital marketing before to no avail? Are you tired of reading long-form blog posts about what SEO actually is? In this blog post, we will discuss five things you need to know before you begin your next digital campaign. Keep reading to learn more!

1. What is digital advertising and how does it work?

Digital advertising is one of the most effective ways to reach customers. There are several advantages that make digital advertising more appealing than other more traditional advertising channels, such as TV, radio, transit, traditional magazines, and social media. 

Many businesses are struggling because the digital advertising environment is constantly changing. With so many brands looking to up the ante with their digital campaigns, it is hard to execute a project that excels. With things like SEO and keyword searches changing constantly, it is important that you have a team member or third party firm that knows exactly how to make your brand rise above the noise.

2. The different types of digital advertising

Online marketing takes many different shapes and forms. Here are some of the most commonly used techniques:

  • Display advertising: This type of advertising appears on Websites or apps, and usually takes the form of a banner ad. These banner ads are strategically placed before audiences that are likely to be interested based on terms they searched for or display networks that focus on behaviors.
  • Search engine marketing (SEM) - this type of advertising uses search engines to drive traffic to a company's Website by targeting a set of keywords. This type of marketing relies heavily on the algorithms of the specific engine being used. 
  • Social media marketing (SMM) - this type of advertising uses social media platforms like Facebook, TikTok, LinkedIn and Twitter to reach target customers by creating targeted campaigns using key characteristics of the users. 
  • Email marketing - this type of advertising sends targeted emails to customers who have agreed to receive their communications.
  • Affiliate marketing - in affiliate marketing, companies pay others to promote their products or services alongside other brands.
  • Native advertising - this type of advertising is designed to look like editorial content and helps promote based on copy.

The audience you are trying to reach determines the channels that you need to invest time and resources into developing. For example, universities could recruit new students via TikTok and other social media platforms. However, a medical facility will likely have more luck with display advertising and email marketing. Knowing your audience ensures that you are investing in the right platforms and utilizing your resources effectively.

3. How to measure the success of your digital advertising campaigns

Developing a campaign is much more than creating stellar graphics and quality content. After researching the ways to ensure your media gets in front of the right audience, you have to measure if it is actually successful. This is where the help of a third party agency comes in. Data capture and success reports are often tedious to develop if you are new to the industry. Working with a third party digital agency not only ensures that your campaigns will be aligned from start to finish, it will help provide a baseline of reporting metrics that you can use to gauge successful campaigns in the future.

4. The benefits of using digital advertising

The benefits of digital advertising are truly incredible if a campaign is successfully executed. Not only does digital marketing allow you the opportunity to get in front of an extremely large number of potential customers, it makes your product extremely accessible. If someone sees your ad on their phone while scrolling, they should be able to immediately book a service or order one of your products! This real-time conversion can lead to immediate results and a higher return on your investment.

5. How to avoid common mistakes made in digital advertising

Does digital advertising sound too good to be true? Unfortunately, this type of marketing often is hard to execute well. If you have spent time trying to gain a better understanding of the space, you understand that there is no “one size fits all” approach to the digital environment. Because of this, it is more important than ever that you have a team of individuals that is committed to spreading your Brand to the right audience.

RocketDog is now conducting digital advertising campaigns that are yielding 20x - 40x the number of click-through-rates (CTR) compared with the industry average. Rather than “dabbling” in digital to see what works, invest in a plan that will pay off exponentially.

Summary

Embarking on a digital advertising campaign can be difficult and frustrating. With so many channels and nuances to the industry, it is hard to know where to begin. Thankfully, there are many skilled professionals that have the knowledge and savviness needed to help Brands excel in the digital space. If you are interested in learning more about how to make your next campaign more successful, contact RocketDog today!

May 11, 2022

A Comprehensive Guide To Creating and Executing a Successful Branding Strategy

Before developing marketing campaigns or investing in branding initiatives, it is important to have a brand alignment from the inside out. Internally, you must know the purpose that is at the core of your brand. You must understand what makes your business unique. From the outside, it is important to develop a concise message and branding strategy that clearly communicates the solution that you want to offer customers. 

Thankfully, there are many resources that can help businesses develop a strategy that works for them. In this article, we will share a comprehensive guide to develop a strategy that actually delivers results.

Step 1: Understand Your Brand

Before you begin working on your brand strategy, it is important to understand the purpose of your company and what your mission statement communicates. Understanding your core values will help you stay true to your goals while making sure that you are meeting the needs of your audience. Understanding your unique selling propositions will help you grow and expand by leaning into the differentiators that set you apart from the competition.

At the core, a brand is the promise you make to your customers. This includes the name, symbol, design, and content that identifies your goods and services as distinct from those of other sellers. The key elements that make up a brand include brand name, logo design, tagline or catchphrase, product packaging, visual identity system, and voice in advertising. By creating a brand that is aligned on every channel, you can better communicate with your audience.

2. Determine Your Priorities

As you begin outlining a branding strategy, it is critical that you identify your company priorities. What is the most important factor that contributes to your growth and development? What are you trying to accomplish with your branding strategy?

These are the questions that you need to answer before executing a plan. Once you know what you want, it will be easier for you to develop a plan that leads to success. This is important because it allows you to allocate resources to the right places. For example, if you need to expand your brand across multiple states, you can determine where you can reduce and increase ad spend in order to reach the most relevant audience.

3. Create The Ideal Customer Persona

An ideal customer persona is a fictional representation of your target customer. Having this fictional character in mind helps marketers and business owners develop a message that effectively speaks to the audience.

The process of creating an ideal customer persona starts by asking some questions: What are the needs, interests, motivations, and goals of your target customer? What are their demographics? Where do they live? What are their values? Who do they trust? How much money do they make?

The answers to these questions can give you insights into what type of messaging will most effectively capture the attention of your customer.

4. Accentuate Your Unique Value Proposition 

There are many ways that businesses can establish a unique value proposition. You may create innovative products, offer customizable services, or develop products that are more effective than competitors. However, the most effective way to differentiate yourself from your competition is by finding and emphasizing your unique values.

Your uniqueness might come from the quality of your products or services. It might come from the quality of customer service that you provide. Whatever it is, you should make sure that you are putting it on display so that customers know exactly what sets you apart from other businesses in your industry. By accentuating this unique service or product, you can help customers begin to see why they need to choose you over your competitors.

5. Streamline Your Messaging

In order to effectively communicate, you must have a clear understanding of your brand and messaging. This is a process that can be difficult to do on your own. In order to ensure that there is a cohesive voice and tone for your brand, there must be an understanding of your goals from every member of the department.

There are many tools out there that can help streamline this part of the branding process for both small and large companies alike. In addition, there are many third party agencies, like RocketDog, that can help identify gaps in communication. 

6. Make Sure Your Brand Guidelines Accurately Represent You

After the fundamentals are established, a playbook of brand guidelines are the next step in developing an overarching strategy. These guidelines should include how to use your logo and assets, the details of your standard color scheme, your messaging strategy, and the mood of your imagery.

The guidelines should be clear and concise, outlining what you want to represent and how you want to present it. These guidelines should include the tone and voice of the company, as well as any other design elements that might need to be included, such as colors, fonts, imagery, etc.

These guidelines help you target your ideal audience and identify what channels you want to use for marketing purposes. These guidelines will act as a framework and outline for all initiatives that you engage in.

Conclusion

A brand strategy is much more than just logos and colors, it is the way you communicate your value to customers. By spending time developing the mission, vision, and core values of your brand, you will be better able to streamline your messaging and communicate your values to customers. If it is difficult to align both internally and externally, consider working with a third party marketing agency that can help identify gaps in messaging and streamline the proposed strategy.

April 30, 2022

RocketDog Communications was Named as one of the Most Reviewed Web Design Agencies in Seattle by The Manifest

We are very happy to announce that RocketDog has been recently named as one of the most reviewed Web design agencies in Seattle. According to The Manifest, our company was able to accumulate a substantial amount of reviews on their platform which brings us on the list of top web designers in our city.

We are excited once again to be recognized as of the top agencies on The Manifest!” - Michael Elliott, Owner of RocketDog Communications.

For those that don’t know, The Manifest is a business blog website that aims to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success.

To be named as a leading company on The Manifest is truly a huge accomplishment for us. We can confidently say that this is one of the highlights of our 2022. It is not every day that we get to be recognized for our commitment to our craft. Of course, this award wouldn’t be possible without the help of our amazing clients and partners. Thank you for taking the time to write a review about your experience with us! 

Our clients have been vital to our success and we honestly couldn’t have done it without you. We look forward to working with all of you in the future! Thank you for trusting us with your business and for believing in our team.

Are interested in knowing more about us and the services we offer? Drop us a line! Our team is looking forward to working with you.

March 17, 2022

RocketDog Welcomes New Team Member: Sandra Krager

The RocketDog team is excited to welcome back Sandra Krager to the team as the new Officer of New Frontiers. Once a RocketDog team member you're always welcome in the family! She will be leading our Business Development efforts as we continue to grow our client base. We look forward to Sandra being able to leverage the fantastic creative work we've been able to deliver over the years for not only her vast network, but also for new and exciting clients as we continue to focus on growing RocketDog. Welcome back Sandra!! 

What originally drew you to RocketDog

Talent & Design - RocketDog has some of the best talent around. They are innovative, creative, and have a knack for remarkable visual and well as written story telling. It gives me the opportunity to connect with innovators from all over the world. It’s simply a whole lot of fun introducing our clients to fresh new approaches for design and strategy.

I love helping Brands discover new and creative ways to connect with their tribe. 

If you were telling your past clients, spouse/significant other, your mom, or your best friend about what makes RocketDog special, what would it be?

Culture & Team – The culture at RocketDog is right up my alley. We are curious and bold, yet empathetic and authentic. We know we can count on one another to do great work, timely. 

Accountability is a big deal for me. I couldn’t ask for a better environment or team.

If you were trying to convince a potential client to give their business to RocketDog and you had 30 seconds in an elevator, what would you say?  

At RocketDog, we make it our mission to help Brands transform business as usual into something fresh, creative, and inspired. Our team is made up of dynamic visual and digital designers as well as Brand strategists and creative storytellers. If you’re looking for fresh new designs, Brand strategy, or digital communications, RocketDog is your ticket to a Brave New World. Wanna learn more?

Virtually speaking, we can go anywhere and be anywhere in the world and still do great work.  

Enough about work. What do you love doing on your own time? 

II love Pina Coladas and getting caught in the rain! That’s why I live in Seattle! And I never complain!

I also love spending time with my family and my dogs. You might find me at the beach, on a hike, or on the back of a horse. Rest assured, on the daily, you’ll find me binge listening to latest Dare to Lead podcast or some new business book on Audible.

January 21, 2022

The 6 Things That Make A Great Brand

Many people in the marketing industry use the term "Brand" in a variety of different ways. This inconsistency often confuses those who are trying to understand what a Brand is and how they can develop a successful strategy within their own business. By learning from experts in the topic, businesses of all types can determine the steps they need to take to have an effective and noteworthy Brand.

Defined Purpose

In order to accurately develop a Brand strategy, it's important to first establish what the purpose of your business is. For example, a healthcare company may want to be established as the leading facility for diabetic patients. From there, they can determine how to build awareness and develop their reputation. When a Brand is haphazard about their purpose, they will not be able to communicate a clear message in any campaign.

Narrow Target Audience

Even if your services are beneficial to a wide range of people, you must have a defined target audience that you are speaking to.  You must first assess who your ideal customer is and what problems they have that you can solve through your business. This process will help narrow down the messages you want to send out about your Brand, and it increases the chances of getting a return on investment for each campaign.

Custom Brand Language

Once a company has established their purpose and target audience, they can begin to develop their Brand language. A Brand uses every form of communication in order to relay messages about their products and services. When this language is consistent through all forms of marketing, it can reinforce your message. As you begin to define this language, consider having key team members brainstorm a list of words that they want the business to be known for. From there, a content strategist can help integrate these themes throughout all campaigns.

Ruthless Consistency

In order to have a Brand that is memorable, it needs to be consistent. By delivering the same message through all forms of communication, consumers will understand what your company represents and who they are speaking to. When companies attempt to be all things to all people, they tend to lose their effectiveness because no one knows how to engage with their product. It is important to have a team of people who are dedicated to aligning all marketing materials with the overarching purpose and language of the business. In many cases, it is good for this consistency to be clear internally and externally so that team members are equipped to communicate appropriately about the business.

Third-Party Perspective

All Brands need to be evaluated by outside opinions. When an objective person looks at your brand, they will be able to identify where it falls short. This analysis should include looking at the effectiveness of the messaging across all forms of communication. The reviewer can then provide feedback on what ideas are working well and which need improvement. Any company that wants to succeed must have a third party review their strategy to identify potential opportunities and gaps.

Robust Marketing Plan

Whether you use internal personnel or an external marketing firm, the key to success is having a team that understands how to communicate your Brand through all channels. There needs to be a team of individuals that have different skill sets. By utilizing social media, print ads ,and viral videos, you will give your business the chance to greatly expand their reach and influence. Since it can be hard to employ an entire department of specialists, it is oftentimes beneficial to work with a third-party agency that provides access to many different talented individuals. As long as everyone has clearly defined roles within this framework, it will increase the likelihood of successfully executing in all channels.

Overview

These six building blocks will help you create a strong Brand identity for your business. Once you have defined these attributes, it is important that you integrate them across all communications and marketing materials. By following these tips, your business can develop a sustainable company culture and establish a clear presence in your industry.

January 14, 2022

RocketDog Recognized by Design Rush as Leading Marketing Analytics Company

A fact that you can’t deny the data backs it up!

A marketing strategy is just one half of the equation. It is important to have analytics and data that proves that your methods of communication and outreach are working effectively. Unfortunately, many people in the creative field do not have the adequate resources allocated to properly track the fruit of their labor.

With analytics being such a difficult thing to attain, RocketDog is committed to being a Brand that helps businesses get the data they need to refine their marketing plan. This year, we are pleased to announce that we have been recognized by Design Rush as leading Marketing Analytics Company.

In short, marketing is not just an art, it’s also a science. If you are looking to engage a marketing analytics strategy that is proven to be effective, you can rely on the skilled team at RocketDog. Contact us today to learn more about the ways we can help your business.

January 14, 2022

RocketDog Named a Leading Instagram Marketing Company by Design Rush

We “Like” Hearing This! RocketDog has been named a leading Instagram Marketing Company by Design Rush.

In the current day and age, social media is one of the most critical factors of a marketing plan. In a social realm that is ever changing, it is important for brands to work with partners that are in the know of social trends. 

Although there are many different platforms that appeal to different audiences, Instagram is a platform that is preferred by many businesses. The reasons why Instagram is so crucial to businesses are numerous. For instance, it has been reported by Forbes magazine that since 2013 alone there have been over 100 billion posts on Facebook-owned platforms such as Twitter and LinkedIn! This means an incredible amount of traffic for marketers who want their brand noticed among all those other companies vying for attention from potential consumers.

With so much crowding in the market, it is important that companies have insight into the latest research and trends. If you are looking to take your Instagram marketing to the next level in 2022, contact RocketDog to find a solution that will work for you!

January 14, 2022

RocketDog Recognized as a Leading Small Business Branding Agency

Starting 2022 Off On The Right Foot! RocketDog is excited to once again be recognized as a leading small business branding agency.

Branding is a marketing term that many businesses cannot wrap their head around. Whether you own a large healthcare business or a small tech firm, it is important that you have partners that will help your brand reach the right audience. In many cases, it is beneficial to work with an agency that specializes in Branding. If this is the case, you can ensure that your business is being managed by someone who understands the ins and outs of Brand strategy.

This year, we’ve been lettered by Design Rush for our latest work that showcases how quickly and efficiently RocketDog can help your company stand out from the crowd! We've earned this award through helping businesses like yours reach their target audience with a personalized tone based on each client's unique selling point. We serve clients across America with an emphasis in Seattle, Austin & San Diego. 

Contact us today if your curiosity is piqued about what a rebrand could mean for your business.

January 14, 2022

Is Your Brand in Need of an Overhaul?

If you’re wondering, the answer is probably YES.

If you are wondering if your branding strategy could use an update, it probably could. Nowadays, branding is more than just great colors and a catchy slogan,  it’s the way your business strategically meets the needs of your target audience. With an effective marketing strategy, you have the ability to win your audience over by utilizing the right message at just the right time.

When you come to the realization that it is time to overhaul your strategy, you have to start at square one. So, how do you get there? Here are the five steps that you need to get your branding strategy in a position to effectively win new business.

1) Analyze Who Your Actual Target Audience Is

Knowing who you are talking with is a critical factor in branding. You need to know what the commonalities are among your current target audience and what you need to do to be relatable. Sometimes, your ideal audience and your actual customers are two different personas. It is important to determine the similarities and differences in who you want to be associated with. As you look to effectively reach your desired audience, it is critical to analyze demographics and consumer behavior reports  in order to find ways that you can connect.

2) Determine Where You Need To Focus Your Presence On Social Media

Your social media presence requires a focused effort. On associated platforms, you have the ability to position your brand in any light you see fit. While branding is usually associated with traditional marketing efforts (logo, colors, etc), social platforms give you the opportunity to be yourself online and showcase your strengths through your interactions with customers and other businesses. The best part? These platforms are all about building relationships, not just trying to sell a product or service. This opportunity gives you the chance to develop loyalty amongst your fans. In this realm, it is important to know what platform your customers are actually using. For example, baby boomers will not likely be on TikTok.  In addition, Gen Z folks will likely not be on Facebook. If you are unable to determine which platform your targeted audience is using, just be sure that you are active on at least two or three of the most popular ones.

3) Look For Opportunities To Be Remarkable

With branding, it’s important to stand out from your competition in key ways. Find ways to differentiate yourself while keeping your key pieces of information front and center. You want people to take notice of your brand when they hear about you, so focus all efforts on effective strategies that will make it easy for people to remember exactly what makes your company stand out. Keep in mind what sets you apart from others. No matter what industry you are in, your brand has selling points that make it unique. In many cases, being remarkable is about timing. Being able to be quick to respond when a cultural event happens is key to differentiation.

4) Tone Down the Hype

Are you investing large sums in your branding strategy without seeing results? In some situations, your efforts may be too flashy, overstated, or just plain cheesy. Nowadays, many customers appreciate genuine content that is relatable. It will be apparent that your branding needs a refresh when it seems like clients are tuning you out because of all the noise surrounding branding today. This is something that is difficult to grasp for many brands. If you are struggling with this piece of your strategy, it is important to work with an industry expert who understands the trends of the market.

5) Stand for Something

What is your stake in the sand when it comes to marketing? What separates your business from others? Are there things that make it appealing and unique? Make sure that your branding is speaking for itself by being part of a greater purpose.  This branding strategy will speak volumes to people in a meaningful way.

Summary

Asking yourself the question, "Is my brand in need of an overhaul?" is an essential question that all companies must consider. Branding is the foundation of any company. It reflects everything about your business including your reputation, your customer loyalty, and your position in the marketplace.

RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109

©2022 RocketDog Communications, Inc.

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