The "feel, felt, found" technique is a powerful tool that salespeople use to persuade potential customers to make a purchase. It involves acknowledging the customer's feelings, empathizing with them, and providing a solution that has worked for others in a similar situation. In this blog post, we will explore how this technique can be applied to how customers interact with your Brand and how having a well-defined Brand Story can help.

A well-defined Brand Story is crucial for establishing a strong connection with your customers. It helps to humanize your Brand, create an emotional connection, and differentiate you from competitors. By understanding your Brand Story and using the "feel, felt, found" technique, you can effectively engage with your customers and build brand loyalty.

First, let's explore how the "feel, felt, found" technique can be applied to how customers interact with your Brand. When a customer interacts with your Brand, they may have concerns or reservations about your products or services. By acknowledging their feelings and empathizing with them, you can build trust and establish a connection. For example, if a customer is hesitant to purchase your product because they think it's too expensive, you can say, "I understand how you feel. Many of our customers have felt the same way at first."

Next, by sharing your Brand Story, you can help customers understand what your Brand stands for and how it can help them. For example, if your Brand Story is centered around sustainability, you can share how your products are made with eco-friendly materials and how you're committed to reducing your environmental impact. By sharing your Brand Story, you're not only providing a solution but also building an emotional connection with your customers.

Finally, by sharing how your other customers have found success with your Brand, you can help build trust and credibility. By sharing testimonials or case studies, you're providing social proof that your products or services work. For example, you can say, "However, what our customers have found is that once they use our product, they see the value it provides and are willing to pay the price."

In conclusion, the "feel, felt, found" technique is a powerful tool that can be used to engage with customers and build brand loyalty. However, having a well-defined Brand Story is crucial for establishing an emotional connection with your customers. By sharing your Brand Story, you can differentiate yourself from competitors, create an emotional connection, and establish trust and credibility. By using the "feel, felt, found" technique in conjunction with your Brand Story, you can effectively engage with your customers and build a strong brand that resonates with your target audience.

Are interested in learning how a well-defined Brand Story can help you be "the ONE" in your customer's minds?  Drop us a line! Our team is looking forward to working with you.

Creating a strong Brand experience is crucial for businesses looking to succeed in today's competitive market. As the saying goes, your brand is more than just a logo - it's the emotional and psychological connection that people have with your business. To truly connect with your audience, you need to create a brand experience that resonates with them on a deep level.

The first step to creating a brand experience that resonates with your audience is to understand who your target market is. You need to know their needs, desires, and pain points, as well as their values and beliefs. Once you have a good understanding of your target audience, you can start to develop your brand personality, tone of voice, and visual identity in a way that speaks directly to them.

Your brand personality should reflect the values and characteristics of your target audience. If your target audience is looking for a trustworthy and reliable business, for example, your brand personality should be built around those traits. Your tone of voice should also be tailored to your audience - if you're targeting a younger demographic, you might use more informal language and humor, while a more formal tone might be more appropriate for an older audience.

When it comes to your visual identity, consistency is key. Your logo, color palette, and overall visual aesthetic should be consistent across all touchpoints with your brand, from your website and social media profiles to your packaging and in-store displays. This helps to create a cohesive and memorable brand experience for your audience.

But branding is about more than just logos and visuals - it's also about storytelling. People connect with stories, and by sharing the story of your brand with your audience, you can create an emotional connection with them. Use your brand story to highlight your values, mission, and unique selling proposition. Show your audience why your brand is different from the competition and how your products or services can solve their problems.

In addition to storytelling, it's also important to focus on creating a memorable customer experience. Your brand experience should be consistent across all touchpoints, and you should strive to create a positive emotional response in your customers at every stage of their journey with your brand. This includes everything from the initial awareness stage to the post-purchase follow-up.

Finally, don't forget the power of social proof. Positive reviews, testimonials, and word-of-mouth recommendations can go a long way in building trust with your audience and establishing your brand as a leader in your industry. Encourage satisfied customers to leave reviews and share their experiences with your brand on social media.

In conclusion, your brand is more than just a logo - it's the emotional and psychological connection that people have with your business. By focusing on creating a brand experience that resonates with your audience, you can build a loyal customer base and establish your brand as a leader in your industry. With a consistent visual identity, engaging storytelling, and a focus on creating a memorable customer experience, you can create a brand that truly connects with your audience.

Are interested in learning how your Brand can help you be "the ONE" in your customer's minds?  Drop us a line! Our team is looking forward to working with you.

"People don't buy what you do; they buy why you do it."

Simon Sinek

Defining your "why" is a critical component of building a successful Brand. As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." In other words, if you can clearly communicate the purpose and values behind your company, you're much more likely to attract and retain loyal customers. In this blog post, we'll explore why defining your "why" is so important, and provide some helpful resources and links from Simon Sinek to help you get started.

First and foremost, your "why" is all about your company's purpose. What motivates you to do what you do, and why should your customers care? This is about more than just making money or providing a product or service; it's about tapping into the emotional drivers behind your business. When you can clearly articulate your "why," you're more likely to connect with customers on a deeper level, building brand loyalty and advocacy that can sustain your business over time.

At RocketDog, we believe that every business has a unique story and purpose that sets them apart. We work closely with our clients to help them define their "why" and develop a brand that truly resonates with their target audience. Here's why defining your "why" is essential for your business and how RocketDog can help:

1. It Gives You Direction and Focus

When you have a clear understanding of your "why," you can create a roadmap for your business that aligns with your values and purpose. This roadmap helps you make strategic decisions that will ultimately drive your business forward.

2. It Helps You Stand Out from Your Competitors

In a crowded marketplace, having a unique value proposition is key. When you define your "why," you differentiate your brand from your competitors and give your customers a reason to choose you.

3. It Builds Trust with Your Audience

Customers are more likely to do business with Brands they trust. When you communicate your "why" effectively, you establish a deeper connection with your audience and build trust.

Here are some resources and links from Simon Sinek to help you get started:

• Start with Why: How Great Leaders Inspire Everyone to Take Action (book)
• Simon Sinek's TED Talk: How Great Leaders Inspire Action
• The Golden Circle: Why, How, What (article)

Defining your "why" is a crucial step in building a strong Brand that resonates with your audience. With RocketDog's help and Simon Sinek's resources, you can create a Brand that drives your business forward and establishes a deeper connection with your audience.

Are interested in learning how we can help you define your "WHY"?  Drop us a line! Our team is looking forward to working with you.

A Brand Guide is a document that outlines the key elements of a company's brand, including its visual identity, messaging, and tone of voice. It's a vital tool for ensuring consistency and cohesiveness across all of a company's marketing and communication efforts. In this blog post, we'll discuss why companies need a brand guide, and how it can help them achieve their business goals.

1. Consistency: One of the most important reasons for having a brand guide is to ensure consistency across all of a company's marketing and communication efforts. A brand guide lays out the rules for how a company's logo, color scheme, typography, and other visual elements should be used, helping to ensure that all materials, from business cards to website and social media, are aligned and consistent.
2. Clarity: A brand guide also helps to ensure that a company's messaging is clear and consistent. It lays out the key messages that a company wants to communicate, as well as the tone of voice that should be used, helping to ensure that all communications are aligned and consistent.
3. Flexibility: A brand guide is not meant to be a one-time document, but rather a living document that can be updated and adapted as needed. A well-designed brand guide allows for flexibility and scalability while maintaining the core elements of the brand.
4. Differentiation: A strong brand guide helps a company differentiate itself from its competitors. By clearly and consistently communicating the unique value of a company's products or services, a brand guide can help a company stand out in a crowded market.
5. Employee engagement: A brand guide is not only a valuable tool for marketing and communication efforts, but it also helps to engage and align employees with the company's mission, vision and values. By providing a clear understanding of the company's brand, employees can better understand their role in representing and promoting the brand, leading to a more engaged and aligned workforce.

A Brand Guide is an essential tool for any company looking to build a strong, consistent, and effective brand. It lays out the key elements of a company's brand, helping to ensure consistency and cohesiveness across all of a company's marketing and communication efforts. By providing a clear and consistent brand, a company can differentiate itself from competitors, engage employees and ultimately achieve its business goals.

Are interested in learning how we can create a comprehensive Brand Guide for you?  Drop us a line! Our team is looking forward to working with you.

As a college or university, your Brand is one of your most valuable assets. It's what sets you apart from other institutions and helps you attract and retain students. However, if your Branding is not up to par, it could be turning potential students away. In this blog post, we'll discuss the warning signs that your Branding may be turning potential students away and what you, as a college or university, can do to fix it from a design agency perspective.

1. Your messaging is unclear or inconsistent: A key component of your Branding is your messaging. If your messaging is unclear or inconsistent, it can be difficult for potential students to understand what your institution is all about. This can lead to confusion and ultimately result in potential students choosing another institution. A design agency can help you develop a clear and consistent messaging strategy that effectively communicates the unique value of your institution.
2. Your visual identity is outdated or unappealing: The visual elements of your Branding, such as your logo, color scheme, and Website design, are also important. If your visual identity is outdated or unappealing, it can give the impression that your institution is not current or relevant. A design agency can help you update your visual identity to create a modern and visually engaging Brand that effectively communicates your institution's values and mission. See our work for the University of Washington (Look Book) to see how we used updated design to attract new students.
3. Your Website is not user-friendly: Your Website is often the first point of contact for potential students. If your Website is not user-friendly, it can be difficult for them to find the information they need, leading to frustration and ultimately resulting in them choosing another institution. A design agency can help you create a Website that is easy to navigate, visually engaging, and provides relevant and up-to-date information about your institution.
4. Your social media presence is weak or inactive: Social media is a powerful tool for reaching potential students. If your social media presence is weak or inactive, you're missing out on a valuable opportunity to connect with potential students. A design agency can help you create a social media strategy that effectively communicates your institution's Brand and values and reaches your target audience.
5. Your Branding is not aligned with your mission and values: Your Branding should align with your mission and values as an institution. If your Branding is not aligned with your mission and values, it can be difficult for potential students to understand what sets you apart from other institutions. A design agency can work with you to ensure that your Branding is aligned with your mission and values, and effectively communicates the unique characteristics of your institution to potential students.

In addition to these key areas, a design agency can also help you with other aspects of your Branding such as creating a Brand Guide, developing a Brand voice, and creating a Brand that is consistent across all platforms and touch points. A design agency can also help you create a Brand that resonates with your target audience, by conducting research and testing to ensure that your branding is effective and appealing to potential students.

In conclusion, it's important to regularly review and update your Branding as a college or university to ensure that it's effectively communicating the value and unique characteristics of your institution, and attracting potential students who are a good fit for your school. A design agency can help you with this process by conducting a thorough branding audit, identifying problem areas, and developing a comprehensive Branding strategy that addresses those issues and aligns with your mission and values.

Are interested in knowing how we can help your university be "the choice"?  Drop us a line! Our team is looking forward to working with you.

As a creative agency, one of the most common questions we get asked is "when is it time to refresh a brand?" It's a question that doesn't have a one-size-fits-all answer, as it depends on a variety of factors. In this post, we'll explore the key considerations for refreshing a brand from a creative agency's perspective.

Signs that it's time to refresh your brand

There are a few key signs that it's time to refresh your brand:

1. Your Brand is no longer aligned with your business: As your business grows and evolves, your brand should reflect those changes. If your brand no longer aligns with your mission, values, or target audience, it's time to consider a refresh.
2. Your Brand is no longer resonating with your audience: If you're not seeing the engagement or results you want from your brand, it may be time to reconsider your messaging and visual elements. A brand refresh can help you connect with your audience in a more meaningful way.
3. Your Brand looks dated: Just like fashion trends, branding trends come and go. If your brand looks dated or out of style, it may be time to give it a fresh update.
4. You're launching a new product or service: If you're launching a new product or service, it's a good opportunity to consider a brand refresh. This can help you align your new offering with your overall brand and ensure a consistent experience for your customers.
5. You're entering a new market: Expanding into a new market is a great time to consider a brand refresh. This can help you tailor your messaging and visual elements to better resonate with your new audience.

How to refresh your brand

Refreshing your brand doesn't have to be a daunting process. Here are a few key steps to take:

1. Define your Brand: Start by revisiting your brand foundation - your mission, values, and target audience. What has changed since you first established your brand? What do you want your brand to represent now?
2. Conduct market research: It's important to understand how your brand is perceived by your audience and the market. Consider conducting market research, such as surveys or focus groups, to gather insights and feedback.
3. Evaluate your current Branding: Take a good look at your current branding elements, such as your logo, color scheme, and messaging. Are they still relevant and effective? What changes do you want to make?
4. Create a Brand refresh plan: Once you have a clear understanding of your brand and what changes you want to make, it's time to create a plan to bring it to life. This should include everything from your visual elements to your messaging and tone of voice.
5. Update your Branding elements: Once you have a plan in place, it's time to start updating your branding elements. This can include creating a new logo, updating your color scheme, and revising your messaging.
6. Communicate the refresh to your audience: It's important to communicate the refresh to your audience and stakeholders. This can help ensure a smooth transition and build excitement around your new brand.
7. Monitor and adapt: As with any branding effort, it's important to monitor and adapt. Keep an eye on how your refreshed brand is being received and make any necessary adjustments to ensure it's effectively communicating your value proposition and resonating with your audience.

In conclusion, refreshing your brand can be a valuable investment in the long-term success of your business. By regularly evaluating your Brand and making updates as needed, you can ensure that it stays relevant and effective in the ever-changing landscape of your industry. Don't be afraid to shake things up and try new things - a fresh Brand can bring new energy and opportunities to your business.

Are interested in knowing more about we build successful Brands for our clients? Drop us a line! Our team is looking forward to working with you.