For most companies, an online presence is a crucial part of the brand strategy. Whether you are advertising your services or utilizing an e-commerce platform, it is important to know the goal of your website. Are you trying to increase brand awareness or convert a sale? Knowing your main objective will help you increase your conversion rate and accomplish your goals. In this article, we will share four key tricks that will help you increase conversions.
How Do I Measure Conversion Rates?
The first step to increasing conversions is knowing your current rate. A quick Google search will provide you with a number of free or fee-based tools that can help you determine the health of your website based on your specific goals. There are several different ways to do this, but the easiest way is by using an analytics program provided by most websites hosting services.
Once you have determined your current conversion rate it is time to begin brainstorming ideas for increasing conversions on your site.
Rule #1 - Don't Make Your Visitors Think Too Hard!
Never overload visitors with too much jargon or complicated pieces of information. The more you require them to think, the less likely they are to convert. This often happens when you do not provide direct language about a product or service. If your visitors do not fully understand what they are getting themselves into, the website success rate will lower significantly.
If people have to read through long paragraphs to find the information they are looking for, they will get fatigued. As a result of this fatigue, they skip over your page entirely! This action has increased your bounce rate and decreased conversions. Don't overload people with information and choices, rather give them the exact tools they need to be confident that your brand is one they can trust!
Rule #2 - Provide Various Customer Journeys Based On The Viewer
If someone finds your website but is unsure of whether or not your business offers the solution they are looking for, offer them customized ways to better understand your brand. One way to do this is by offering different content lengths in your blog posts or article summaries.
Many people read online articles on their phones when they are commuting or waiting in line. This means that when converting traffic into leads, you need to make sure your page can be easily consumed on mobile devices as well. Provide concise explanations of each product and service that is easier for a user to access. In this explanation, link to longer form articles that explain the details of the associated product.
To ensure the highest conversion rates possible, always provide quality content with options for visitors to consider. If someone wants a quick overview of the product or service, give them an abridged version. If they want all the information included, provide an extended version which saves the reader time.
A customer journey is more than just content, it involves visual aspects of the page!
Rule #3 - Use Visuals To Your Advantage
Images and videos are some of the most important elements to consider when converting visitors to customers. Without visuals associated with your products, services, or branding efforts, you may lose out on a potential customer.
Although it has been proven that "seeing is believing," images can help make someone more likely to purchase your product when you are able to provide proof of the quality. A study called Chatter Matters discovered that people are 83% more willing to purchase an item if they have proof that other trustworthy individuals have used it in the past. This means that if someone sees that another individual has used your product, they are confident it will produce results and therefore they are significantly more likely to purchase the product.
When people can see how a product or service works with their own two eyes, it becomes more real to them. By integrating easy-to-understand visuals throughout the sight, you will quickly begin to see interest levels piqued among your leads.
Rule #4 - Hire Outside Help
If you do not have enough people on your team to conduct adequate research and provide quantifiable results, consider hiring an outside branding company that is experienced in boosting conversion rates.
This is especially the case if you are branding your company to appeal to a different audience than what you are currently reaching. When designing your brand, it is important to remember that every company appeals to some groups of consumers but repulses others. This reality indicates that you might need help from branding experts who know your industry inside and out so they can ensure that all of your branding efforts are in alignment.
Branding agencies have access to research on users' buying habits and provide comprehensive services that help you determine the colors, logos, images, and language that best embody your brand. They will ensure that the branding looks professional enough for customers to trust your business! In addition, they will make sure everything on your website is designed to convert viewers to customers. At Rocketdog Communications, we work diligently to help businesses across the West Coast become the experts in their industry. By working with a trustworthy agency or team, you can gain an outside perspective.
By branding your company correctly, you are more likely to attract the right type of leads. When you use concise language paired with engaging visual assets, your user-friendly content will help convert leads to customers. If you are looking to increase your conversation rate, it is important to provide customizable customer journeys and gain expert advice from a third-party expert.
Are you interested in learning how RocketDog can help with your Website conversions? Drop us a line! Our team is looking forward to working with you.