May 20, 2024

Is Your Brand Message Coming from the Perspective of the Problems That Your Customers Have?

In today's hyper-competitive marketplace, a brand's success hinges on its ability to connect deeply and authentically with its audience. Traditional advertising, with its top-down approach, has given way to a more nuanced form of engagement—one where the customer's problems and needs take center stage. But is your brand message truly coming from the perspective of the problems that your customers have? If not, it might be time to rethink your strategy. This blog will delve into why understanding your customers' problems is crucial, how to identify these problems, and how to craft a compelling brand message that resonates with your audience.

The Importance of Customer-Centric Brand Messaging

1. Building Trust and Credibility

When a brand demonstrates a deep understanding of its customers' problems, it builds trust and credibility. Customers are more likely to trust a brand that shows empathy and offers solutions tailored to their needs. This trust is the foundation of a loyal customer base, which is essential for long-term business success.

2. Enhancing Customer Engagement

A brand message that addresses customer problems directly leads to higher engagement. Customers are more likely to interact with content that speaks to their challenges and offers practical solutions. This engagement can take many forms, from social media interactions to website visits and purchases.

3. Differentiation in the Marketplace

In a crowded marketplace, differentiation is key. Brands that focus on solving specific customer problems stand out from those that only promote their products or services. By positioning your brand as a problem-solver, you carve out a unique space that sets you apart from competitors.

4. Driving Conversions and Sales

Ultimately, a brand message that addresses customer problems drives conversions and sales. When customers feel understood and see the value in your solutions, they are more likely to make a purchase. This direct link between problem-solving and sales underscores the importance of a customer-centric approach.

Identifying Your Customers' Problems

Before you can craft a compelling brand message, you need to identify the problems your customers face. This requires a deep understanding of your target audience, which can be achieved through various methods.

1. Market Research

Market research is the foundation of understanding your customers' problems. Surveys, focus groups, and interviews are valuable tools for gathering insights. Ask open-ended questions to uncover the pain points and challenges your customers experience. For example:

  • What are the biggest challenges you face in your industry?
  • What solutions have you tried, and why didn't they work?
  • What features or services would make your life easier?

2. Social Listening

Social media is a goldmine of information about your customers' problems. By monitoring conversations on platforms like Twitter, Facebook, and LinkedIn, you can gain real-time insights into what your audience is talking about. Look for common themes and recurring issues that can inform your brand message.

3. Customer Feedback

Direct feedback from customers is invaluable. Encourage customers to leave reviews, complete satisfaction surveys, and provide feedback through customer service interactions. Analyze this feedback to identify common problems and areas where your brand can improve.

4. Competitor Analysis

Studying your competitors can also provide insights into customer problems. Look at the reviews and feedback their customers leave. Identify any gaps or issues that your competitors are not addressing, and consider how your brand can fill those gaps.

Crafting a Problem-Solving Brand Message

Once you have a clear understanding of your customers' problems, the next step is to craft a brand message that addresses these issues. Here are key steps to creating a compelling, problem-focused brand message:

1. Empathy is Key

Empathy is the cornerstone of a problem-solving brand message. Show your customers that you understand their problems and genuinely care about solving them. Use language that resonates with their emotions and experiences. For example:

  • "We know how frustrating it is when..."
  • "You've told us that [problem] is a major challenge, and we're here to help."
  • "Imagine a world where [problem] no longer exists—this is our mission."

2. Highlight the Problem

Clearly articulate the problem your customers face. Use specific examples and scenarios to paint a vivid picture. The more detailed and accurate your depiction, the more your customers will feel understood. For instance:

  • "Busy professionals struggle to find healthy meal options during hectic workdays."
  • "Small business owners often feel overwhelmed by the complexity of managing finances."

3. Present Your Solution

Once the problem is defined, present your solution in a clear and compelling way. Explain how your product or service directly addresses the problem and improves your customers' lives. Focus on benefits rather than features. For example:

  • "Our meal delivery service provides nutritious, ready-to-eat meals that save you time and energy."
  • "Our user-friendly accounting software simplifies financial management, so you can focus on growing your business."

4. Use Customer Stories and Testimonials

Customer stories and testimonials are powerful tools for illustrating how your brand solves real problems. Share case studies and success stories that highlight specific examples of customers overcoming their challenges with your help. Authentic testimonials build credibility and trust.

5. Keep It Simple and Clear

Clarity is crucial in your brand message. Avoid jargon and complex language. Make sure your message is easy to understand and accessible to your target audience. A simple, clear message is more likely to resonate and stick with customers.

Examples of Brands with Problem-Solving Messages

1. Apple

Apple is a master at crafting brand messages that address customer problems. Their marketing often focuses on how their products solve common issues. For example, the iPhone's emphasis on seamless integration, ease of use, and innovative features addresses the common frustrations users have with technology.

2. Slack

Slack's messaging revolves around solving communication problems in the workplace. They highlight issues like email overload and inefficient meetings and present their platform as the solution that streamlines communication and enhances productivity.

3. Dollar Shave Club

Dollar Shave Club disrupted the razor market by addressing the problem of overpriced razors. Their messaging focused on the frustration of spending too much on razors and offered a convenient, affordable subscription service as the solution.

Measuring the Effectiveness of Your Brand Message

To ensure your problem-solving brand message is effective, it's essential to measure its impact. Here are some key metrics to consider:

1. Customer Engagement

Monitor engagement metrics such as social media interactions, website traffic, and content shares. Increased engagement indicates that your message is resonating with your audience.

2. Conversion Rates

Track conversion rates to see how many visitors take desired actions, such as making a purchase or signing up for a newsletter. A higher conversion rate suggests that your message is effectively addressing customer problems.

3. Customer Feedback

Collect and analyze customer feedback to gauge their response to your brand message. Positive feedback and testimonials indicate that your message is hitting the mark.

4. Brand Loyalty and Retention

Measure customer loyalty and retention rates. A compelling, problem-solving brand message should lead to higher customer satisfaction and repeat business.

5. Sales and Revenue

Ultimately, the effectiveness of your brand message will reflect in your sales and revenue. An increase in these metrics indicates that your problem-solving approach is driving business growth.

Continuous Improvement and Adaptation

The marketplace is dynamic, and customer problems evolve over time. To maintain the effectiveness of your brand message, it's crucial to continuously monitor and adapt to changing customer needs. Here are some strategies for ongoing improvement:

1. Regular Market Research

Conduct regular market research to stay updated on your customers' evolving problems and needs. This will help you refine your brand message and ensure it remains relevant.

2. Customer Feedback Loops

Establish feedback loops to gather ongoing customer insights. Use this feedback to make continuous improvements to your products, services, and messaging.

3. Competitor Monitoring

Keep an eye on your competitors and their messaging strategies. Identify new trends and opportunities to differentiate your brand further.

4. Agile Marketing

Adopt an agile marketing approach that allows you to quickly pivot and adapt your messaging based on real-time data and customer feedback. This flexibility will help you stay ahead of the curve.

Conclusion

Crafting a brand message from the perspective of the problems your customers face is not just a marketing strategy—it's a philosophy that places the customer at the heart of your business. By understanding and addressing your customers' problems, you build trust, enhance engagement, and drive business growth.

In a world where customers are bombarded with countless marketing messages, a problem-solving approach sets your brand apart. It shows that you listen, you care, and you are dedicated to making your customers' lives better. So, take the time to delve deep into your customers' problems, craft a compelling message, and watch your brand thrive in the hearts and minds of your audience.

Is your Brand telling a story worth connecting with? If not, let's talk.

May 6, 2024

So What vs Show What – Start by Distinguishing Your Brand in a Competitive Landscape

Recently I had the pleasure of attending a San Diego Tech Hub event where a good friend of mine Anna (Anya) Crowe, MBA 🪄 was the featured speaker. Her fantastic presentation was about the topic of "Thought leadership". On one of her key slides was the phrase "So What", and it reminded me of one of the key discussions we have with potential clients when talking to them about evolving their Brand and its story.

In the challenging world of sales, driving revenue can be tough, especially when your Brand is struggling to stand out. But fear not, because there's a solution: making your Brand shine brighter with the power of "Show What".

So what if your products or services are similar to others: You need to find that unique hook that sets you apart.

When your Brand isn't getting the attention it deserves, it's time to uncover what makes it unique. Whether it's your compelling story, unmatched quality, or innovative approach, understanding your brand's unique value proposition (UVP) is key.

So what if you have a great product: You need to show why it matters.

Once your UVP is identified, it's crucial to craft captivating stories that resonate with your target audience. These stories humanize your Brand, making it more relatable and memorable to potential customers. Sharing anecdotes about how your Brand has positively impacted customers' lives or highlighting the journey behind your product's creation can help establish an emotional connection.

So What if your logo is everywhere: Consistency is king

Consistency is key in building brand recognition. You need to ensure it's consistent and reinforced across all platforms, strengthening your brand's identity and making it more recognizable. A cohesive brand image helps customers remember your Brand and fosters trust.

So what if you say you're the best: You need to prove it.

Building trust with potential customers is crucial, and social proof is a powerful way to do it. Gather testimonials, case studies, and success stories that demonstrate the value of your brand. This social proof reassures customers that your Brand is worth investing in.

So what if you're just one of many: You need to become the authority in your field.

Positioning your brand as an industry leader is another way to stand out. Provide valuable content that positions your Brand as a trusted authority. By offering insights and solutions, you establish your brand as a go-to resource for customers.

So what if you've been successful so far: You need to keep evolving.

Lastly, stay ahead of the competition by keeping an eye on industry trends and adapting your strategy accordingly. By staying agile and responsive, you ensure that your Brand remains relevant in a constantly changing market.

In conclusion, if your Brand is struggling to drive sales, it's time to uncover what makes it unique and make it shine with the power of "Show What". From defining your UVP to crafting compelling stories and highlighting your USPs, focusing on what sets your Brand apart will help you stand out and drive revenue. Let's show the world what makes your brand exceptional!

Interested in working with us on to see how we can help drive more sales - drop us a line!

Photo by Nathan Dumlao on Unsplash

April 4, 2023

Building Brand Loyalty: The Power of the “Feel, Felt, Found” Technique and a Well-Defined Brand Story

The "feel, felt, found" technique is a powerful tool that salespeople use to persuade potential customers to make a purchase. It involves acknowledging the customer's feelings, empathizing with them, and providing a solution that has worked for others in a similar situation. In this blog post, we will explore how this technique can be applied to how customers interact with your Brand and how having a well-defined Brand Story can help.

A well-defined Brand Story is crucial for establishing a strong connection with your customers. It helps to humanize your Brand, create an emotional connection, and differentiate you from competitors. By understanding your Brand Story and using the "feel, felt, found" technique, you can effectively engage with your customers and build brand loyalty.

First, let's explore how the "feel, felt, found" technique can be applied to how customers interact with your Brand. When a customer interacts with your Brand, they may have concerns or reservations about your products or services. By acknowledging their feelings and empathizing with them, you can build trust and establish a connection. For example, if a customer is hesitant to purchase your product because they think it's too expensive, you can say, "I understand how you feel. Many of our customers have felt the same way at first."

Next, by sharing your Brand Story, you can help customers understand what your Brand stands for and how it can help them. For example, if your Brand Story is centered around sustainability, you can share how your products are made with eco-friendly materials and how you're committed to reducing your environmental impact. By sharing your Brand Story, you're not only providing a solution but also building an emotional connection with your customers.

Finally, by sharing how your other customers have found success with your Brand, you can help build trust and credibility. By sharing testimonials or case studies, you're providing social proof that your products or services work. For example, you can say, "However, what our customers have found is that once they use our product, they see the value it provides and are willing to pay the price."

In conclusion, the "feel, felt, found" technique is a powerful tool that can be used to engage with customers and build brand loyalty. However, having a well-defined Brand Story is crucial for establishing an emotional connection with your customers. By sharing your Brand Story, you can differentiate yourself from competitors, create an emotional connection, and establish trust and credibility. By using the "feel, felt, found" technique in conjunction with your Brand Story, you can effectively engage with your customers and build a strong brand that resonates with your target audience.

Are interested in learning how a well-defined Brand Story can help you be "the ONE" in your customer's minds?  Drop us a line! Our team is looking forward to working with you.

March 27, 2023

Your brand is more than just a logo – it’s the emotional and psychological connection that people have with your business.

Creating a strong Brand experience is crucial for businesses looking to succeed in today's competitive market. As the saying goes, your brand is more than just a logo - it's the emotional and psychological connection that people have with your business. To truly connect with your audience, you need to create a brand experience that resonates with them on a deep level.

The first step to creating a brand experience that resonates with your audience is to understand who your target market is. You need to know their needs, desires, and pain points, as well as their values and beliefs. Once you have a good understanding of your target audience, you can start to develop your brand personality, tone of voice, and visual identity in a way that speaks directly to them.

Your brand personality should reflect the values and characteristics of your target audience. If your target audience is looking for a trustworthy and reliable business, for example, your brand personality should be built around those traits. Your tone of voice should also be tailored to your audience - if you're targeting a younger demographic, you might use more informal language and humor, while a more formal tone might be more appropriate for an older audience.

When it comes to your visual identity, consistency is key. Your logo, color palette, and overall visual aesthetic should be consistent across all touchpoints with your brand, from your website and social media profiles to your packaging and in-store displays. This helps to create a cohesive and memorable brand experience for your audience.

But branding is about more than just logos and visuals - it's also about storytelling. People connect with stories, and by sharing the story of your brand with your audience, you can create an emotional connection with them. Use your brand story to highlight your values, mission, and unique selling proposition. Show your audience why your brand is different from the competition and how your products or services can solve their problems.

In addition to storytelling, it's also important to focus on creating a memorable customer experience. Your brand experience should be consistent across all touchpoints, and you should strive to create a positive emotional response in your customers at every stage of their journey with your brand. This includes everything from the initial awareness stage to the post-purchase follow-up.

Finally, don't forget the power of social proof. Positive reviews, testimonials, and word-of-mouth recommendations can go a long way in building trust with your audience and establishing your brand as a leader in your industry. Encourage satisfied customers to leave reviews and share their experiences with your brand on social media.

In conclusion, your brand is more than just a logo - it's the emotional and psychological connection that people have with your business. By focusing on creating a brand experience that resonates with your audience, you can build a loyal customer base and establish your brand as a leader in your industry. With a consistent visual identity, engaging storytelling, and a focus on creating a memorable customer experience, you can create a brand that truly connects with your audience.

Are interested in learning how your Brand can help you be "the ONE" in your customer's minds?  Drop us a line! Our team is looking forward to working with you.

March 2, 2023

Why Defining Your “Why” Is Essential for Your Business

"People don't buy what you do; they buy why you do it."

Simon Sinek

Defining your "why" is a critical component of building a successful Brand. As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." In other words, if you can clearly communicate the purpose and values behind your company, you're much more likely to attract and retain loyal customers. In this blog post, we'll explore why defining your "why" is so important, and provide some helpful resources and links from Simon Sinek to help you get started.

First and foremost, your "why" is all about your company's purpose. What motivates you to do what you do, and why should your customers care? This is about more than just making money or providing a product or service; it's about tapping into the emotional drivers behind your business. When you can clearly articulate your "why," you're more likely to connect with customers on a deeper level, building brand loyalty and advocacy that can sustain your business over time.


At RocketDog, we believe that every business has a unique story and purpose that sets them apart. We work closely with our clients to help them define their "why" and develop a brand that truly resonates with their target audience. Here's why defining your "why" is essential for your business and how RocketDog can help:

  1. It Gives You Direction and Focus

When you have a clear understanding of your "why," you can create a roadmap for your business that aligns with your values and purpose. This roadmap helps you make strategic decisions that will ultimately drive your business forward.

  1. It Helps You Stand Out from Your Competitors

In a crowded marketplace, having a unique value proposition is key. When you define your "why," you differentiate your brand from your competitors and give your customers a reason to choose you.

  1. It Builds Trust with Your Audience

Customers are more likely to do business with Brands they trust. When you communicate your "why" effectively, you establish a deeper connection with your audience and build trust.

Here are some resources and links from Simon Sinek to help you get started:

Defining your "why" is a crucial step in building a strong Brand that resonates with your audience. With RocketDog's help and Simon Sinek's resources, you can create a Brand that drives your business forward and establishes a deeper connection with your audience.

Are interested in learning how we can help you define your "WHY"?  Drop us a line! Our team is looking forward to working with you.

January 30, 2023

Why Your Company Needs a Brand Guide: The Key to Consistency and Differentiation

A Brand Guide is a document that outlines the key elements of a company's brand, including its visual identity, messaging, and tone of voice. It's a vital tool for ensuring consistency and cohesiveness across all of a company's marketing and communication efforts. In this blog post, we'll discuss why companies need a brand guide, and how it can help them achieve their business goals.

  1. Consistency: One of the most important reasons for having a brand guide is to ensure consistency across all of a company's marketing and communication efforts. A brand guide lays out the rules for how a company's logo, color scheme, typography, and other visual elements should be used, helping to ensure that all materials, from business cards to website and social media, are aligned and consistent.
  2. Clarity: A brand guide also helps to ensure that a company's messaging is clear and consistent. It lays out the key messages that a company wants to communicate, as well as the tone of voice that should be used, helping to ensure that all communications are aligned and consistent.
  3. Flexibility: A brand guide is not meant to be a one-time document, but rather a living document that can be updated and adapted as needed. A well-designed brand guide allows for flexibility and scalability while maintaining the core elements of the brand.
  4. Differentiation: A strong brand guide helps a company differentiate itself from its competitors. By clearly and consistently communicating the unique value of a company's products or services, a brand guide can help a company stand out in a crowded market.
  5. Employee engagement: A brand guide is not only a valuable tool for marketing and communication efforts, but it also helps to engage and align employees with the company's mission, vision and values. By providing a clear understanding of the company's brand, employees can better understand their role in representing and promoting the brand, leading to a more engaged and aligned workforce.

A Brand Guide is an essential tool for any company looking to build a strong, consistent, and effective brand. It lays out the key elements of a company's brand, helping to ensure consistency and cohesiveness across all of a company's marketing and communication efforts. By providing a clear and consistent brand, a company can differentiate itself from competitors, engage employees and ultimately achieve its business goals.

Are interested in learning how we can create a comprehensive Brand Guide for you?  Drop us a line! Our team is looking forward to working with you.

January 23, 2023

Is Your Branding Turning Potential Students Away from Your College?

As a college or university, your Brand is one of your most valuable assets. It's what sets you apart from other institutions and helps you attract and retain students. However, if your Branding is not up to par, it could be turning potential students away. In this blog post, we'll discuss the warning signs that your Branding may be turning potential students away and what you, as a college or university, can do to fix it from a design agency perspective.

  1. Your messaging is unclear or inconsistent: A key component of your Branding is your messaging. If your messaging is unclear or inconsistent, it can be difficult for potential students to understand what your institution is all about. This can lead to confusion and ultimately result in potential students choosing another institution. A design agency can help you develop a clear and consistent messaging strategy that effectively communicates the unique value of your institution.
  2. Your visual identity is outdated or unappealing: The visual elements of your Branding, such as your logo, color scheme, and Website design, are also important. If your visual identity is outdated or unappealing, it can give the impression that your institution is not current or relevant. A design agency can help you update your visual identity to create a modern and visually engaging Brand that effectively communicates your institution's values and mission. See our work for the University of Washington (Look Book) to see how we used updated design to attract new students.
  3. Your Website is not user-friendly: Your Website is often the first point of contact for potential students. If your Website is not user-friendly, it can be difficult for them to find the information they need, leading to frustration and ultimately resulting in them choosing another institution. A design agency can help you create a Website that is easy to navigate, visually engaging, and provides relevant and up-to-date information about your institution.
  4. Your social media presence is weak or inactive: Social media is a powerful tool for reaching potential students. If your social media presence is weak or inactive, you're missing out on a valuable opportunity to connect with potential students. A design agency can help you create a social media strategy that effectively communicates your institution's Brand and values and reaches your target audience.
  5. Your Branding is not aligned with your mission and values: Your Branding should align with your mission and values as an institution. If your Branding is not aligned with your mission and values, it can be difficult for potential students to understand what sets you apart from other institutions. A design agency can work with you to ensure that your Branding is aligned with your mission and values, and effectively communicates the unique characteristics of your institution to potential students.

In addition to these key areas, a design agency can also help you with other aspects of your Branding such as creating a Brand Guide, developing a Brand voice, and creating a Brand that is consistent across all platforms and touch points. A design agency can also help you create a Brand that resonates with your target audience, by conducting research and testing to ensure that your branding is effective and appealing to potential students.

In conclusion, it's important to regularly review and update your Branding as a college or university to ensure that it's effectively communicating the value and unique characteristics of your institution, and attracting potential students who are a good fit for your school. A design agency can help you with this process by conducting a thorough branding audit, identifying problem areas, and developing a comprehensive Branding strategy that addresses those issues and aligns with your mission and values.

Are interested in knowing how we can help your university be "the choice"?  Drop us a line! Our team is looking forward to working with you.

January 12, 2023

When is it Time to Refresh Your Brand?

As a creative agency, one of the most common questions we get asked is "when is it time to refresh a brand?" It's a question that doesn't have a one-size-fits-all answer, as it depends on a variety of factors. In this post, we'll explore the key considerations for refreshing a brand from a creative agency's perspective.

Signs that it's time to refresh your brand

There are a few key signs that it's time to refresh your brand:

  1. Your Brand is no longer aligned with your business: As your business grows and evolves, your brand should reflect those changes. If your brand no longer aligns with your mission, values, or target audience, it's time to consider a refresh.
  2. Your Brand is no longer resonating with your audience: If you're not seeing the engagement or results you want from your brand, it may be time to reconsider your messaging and visual elements. A brand refresh can help you connect with your audience in a more meaningful way.
  3. Your Brand looks dated: Just like fashion trends, branding trends come and go. If your brand looks dated or out of style, it may be time to give it a fresh update.
  4. You're launching a new product or service: If you're launching a new product or service, it's a good opportunity to consider a brand refresh. This can help you align your new offering with your overall brand and ensure a consistent experience for your customers.
  5. You're entering a new market: Expanding into a new market is a great time to consider a brand refresh. This can help you tailor your messaging and visual elements to better resonate with your new audience.

How to refresh your brand

Refreshing your brand doesn't have to be a daunting process. Here are a few key steps to take:

  1. Define your Brand: Start by revisiting your brand foundation - your mission, values, and target audience. What has changed since you first established your brand? What do you want your brand to represent now?
  2. Conduct market research: It's important to understand how your brand is perceived by your audience and the market. Consider conducting market research, such as surveys or focus groups, to gather insights and feedback.
  3. Evaluate your current Branding: Take a good look at your current branding elements, such as your logo, color scheme, and messaging. Are they still relevant and effective? What changes do you want to make?
  4. Create a Brand refresh plan: Once you have a clear understanding of your brand and what changes you want to make, it's time to create a plan to bring it to life. This should include everything from your visual elements to your messaging and tone of voice.
  5. Update your Branding elements: Once you have a plan in place, it's time to start updating your branding elements. This can include creating a new logo, updating your color scheme, and revising your messaging.
  6. Communicate the refresh to your audience: It's important to communicate the refresh to your audience and stakeholders. This can help ensure a smooth transition and build excitement around your new brand.
  7. Monitor and adapt: As with any branding effort, it's important to monitor and adapt. Keep an eye on how your refreshed brand is being received and make any necessary adjustments to ensure it's effectively communicating your value proposition and resonating with your audience.

In conclusion, refreshing your brand can be a valuable investment in the long-term success of your business. By regularly evaluating your Brand and making updates as needed, you can ensure that it stays relevant and effective in the ever-changing landscape of your industry. Don't be afraid to shake things up and try new things - a fresh Brand can bring new energy and opportunities to your business.

Are interested in knowing more about we build successful Brands for our clients? Drop us a line! Our team is looking forward to working with you.

January 2, 2023

Importance of Branding for Your Business

Branding is an essential aspect of any business, big or small. It's more than just your logo and color scheme - it's the overall perception that people have of your company. A strong Brand can differentiate you from the competition, attract high-quality customers, and even command a higher price for your products or services. In this post, we'll explore the importance of Branding and how it can benefit your business. (See our Case Study for Comprehensive Wealth to see how we evolved a trusted Brand)

What is Branding?

At its core, Branding is about creating a unique identity for your business. It's about defining what sets you apart from the competition and crafting a message that resonates with your target audience. Your Brand is the sum of all interactions that people have with your business - from your Website to your customer service to your social media presence. It's about creating a consistent and cohesive image that reflects your values and mission.

Why is Branding important?

Branding is important for a variety of reasons. Here are just a few:

  1. Differentiation: In a crowded market, it's important to stand out from the competition. A strong Brand can help you differentiate yourself and make it clear to potential customers what makes you unique.
  2. Trust and credibility: A consistent and professional Brand can help build trust and credibility with your audience. People are more likely to do business with companies that they perceive as trustworthy and reliable.
  3. Customer loyalty: A strong Brand can foster customer loyalty. If people have a positive experience with your Brand, they are more likely to become repeat customers and even recommend your products or services to others.
  4. Value: A well-established Brand can command a higher price for its products or services. People are often willing to pay more for a brand that they trust and perceive as high quality.

How do you create a strong Brand?

Creating a strong Brand requires careful planning and a consistent approach. Here are a few key steps to take:

  1. Define your Brand: Start by identifying your target audience and your unique selling proposition (USP). What sets you apart from the competition? What are your core values and mission?
  2. Develop a Brand strategy: Once you have a clear understanding of your Brand, it's time to create a plan to bring it to life. This should include everything from your logo and color scheme to your messaging and tone of voice.
  3. Implement your Brand: Once you have a solid Brand strategy in place, it's time to start implementing it across all channels. This includes your Bebsite, social media profiles, marketing materials, and customer interactions.
  4. Be consistent: Consistency is key when it comes to Branding. Make sure that all of your branding elements - from your logo to your messaging - are consistent across all channels.
  5. Monitor and adapt: Your Brand should be an ongoing process. Keep an eye on how your brand is perceived by your audience and be willing to make adjustments as needed.

In conclusion, Branding is an essential aspect of any business. It's about creating a unique and consistent identity that resonates with your target audience and sets you apart from the competition. By investing in a strong Brand, you can build trust, credibility, and customer loyalty - all of which can drive business growth and success.

Are interested in knowing more about we help build successful Brands? Drop us a line! Our team is looking forward to working with you.

May 11, 2022

A Comprehensive Guide To Creating and Executing a Successful Branding Strategy

Before developing marketing campaigns or investing in branding initiatives, it is important to have a brand alignment from the inside out. Internally, you must know the purpose that is at the core of your brand. You must understand what makes your business unique. From the outside, it is important to develop a concise message and branding strategy that clearly communicates the solution that you want to offer customers. 

Thankfully, there are many resources that can help businesses develop a strategy that works for them. In this article, we will share a comprehensive guide to develop a strategy that actually delivers results.

Step 1: Understand Your Brand

Before you begin working on your brand strategy, it is important to understand the purpose of your company and what your mission statement communicates. Understanding your core values will help you stay true to your goals while making sure that you are meeting the needs of your audience. Understanding your unique selling propositions will help you grow and expand by leaning into the differentiators that set you apart from the competition.

At the core, a brand is the promise you make to your customers. This includes the name, symbol, design, and content that identifies your goods and services as distinct from those of other sellers. The key elements that make up a brand include brand name, logo design, tagline or catchphrase, product packaging, visual identity system, and voice in advertising. By creating a brand that is aligned on every channel, you can better communicate with your audience.

2. Determine Your Priorities

As you begin outlining a branding strategy, it is critical that you identify your company priorities. What is the most important factor that contributes to your growth and development? What are you trying to accomplish with your branding strategy?

These are the questions that you need to answer before executing a plan. Once you know what you want, it will be easier for you to develop a plan that leads to success. This is important because it allows you to allocate resources to the right places. For example, if you need to expand your brand across multiple states, you can determine where you can reduce and increase ad spend in order to reach the most relevant audience.

3. Create The Ideal Customer Persona

An ideal customer persona is a fictional representation of your target customer. Having this fictional character in mind helps marketers and business owners develop a message that effectively speaks to the audience.

The process of creating an ideal customer persona starts by asking some questions: What are the needs, interests, motivations, and goals of your target customer? What are their demographics? Where do they live? What are their values? Who do they trust? How much money do they make?

The answers to these questions can give you insights into what type of messaging will most effectively capture the attention of your customer.

4. Accentuate Your Unique Value Proposition 

There are many ways that businesses can establish a unique value proposition. You may create innovative products, offer customizable services, or develop products that are more effective than competitors. However, the most effective way to differentiate yourself from your competition is by finding and emphasizing your unique values.

Your uniqueness might come from the quality of your products or services. It might come from the quality of customer service that you provide. Whatever it is, you should make sure that you are putting it on display so that customers know exactly what sets you apart from other businesses in your industry. By accentuating this unique service or product, you can help customers begin to see why they need to choose you over your competitors.

5. Streamline Your Messaging

In order to effectively communicate, you must have a clear understanding of your brand and messaging. This is a process that can be difficult to do on your own. In order to ensure that there is a cohesive voice and tone for your brand, there must be an understanding of your goals from every member of the department.

There are many tools out there that can help streamline this part of the branding process for both small and large companies alike. In addition, there are many third party agencies, like RocketDog, that can help identify gaps in communication. 

6. Make Sure Your Brand Guidelines Accurately Represent You

After the fundamentals are established, a playbook of brand guidelines are the next step in developing an overarching strategy. These guidelines should include how to use your logo and assets, the details of your standard color scheme, your messaging strategy, and the mood of your imagery.

The guidelines should be clear and concise, outlining what you want to represent and how you want to present it. These guidelines should include the tone and voice of the company, as well as any other design elements that might need to be included, such as colors, fonts, imagery, etc.

These guidelines help you target your ideal audience and identify what channels you want to use for marketing purposes. These guidelines will act as a framework and outline for all initiatives that you engage in.

Conclusion

A brand strategy is much more than just logos and colors, it is the way you communicate your value to customers. By spending time developing the mission, vision, and core values of your brand, you will be better able to streamline your messaging and communicate your values to customers. If it is difficult to align both internally and externally, consider working with a third party marketing agency that can help identify gaps in messaging and streamline the proposed strategy.

January 21, 2022

The 6 Things That Make A Great Brand

Many people in the marketing industry use the term "Brand" in a variety of different ways. This inconsistency often confuses those who are trying to understand what a Brand is and how they can develop a successful strategy within their own business. By learning from experts in the topic, businesses of all types can determine the steps they need to take to have an effective and noteworthy Brand.

Defined Purpose

In order to accurately develop a Brand strategy, it's important to first establish what the purpose of your business is. For example, a healthcare company may want to be established as the leading facility for diabetic patients. From there, they can determine how to build awareness and develop their reputation. When a Brand is haphazard about their purpose, they will not be able to communicate a clear message in any campaign.

Narrow Target Audience

Even if your services are beneficial to a wide range of people, you must have a defined target audience that you are speaking to.  You must first assess who your ideal customer is and what problems they have that you can solve through your business. This process will help narrow down the messages you want to send out about your Brand, and it increases the chances of getting a return on investment for each campaign.

Custom Brand Language

Once a company has established their purpose and target audience, they can begin to develop their Brand language. A Brand uses every form of communication in order to relay messages about their products and services. When this language is consistent through all forms of marketing, it can reinforce your message. As you begin to define this language, consider having key team members brainstorm a list of words that they want the business to be known for. From there, a content strategist can help integrate these themes throughout all campaigns.

Ruthless Consistency

In order to have a Brand that is memorable, it needs to be consistent. By delivering the same message through all forms of communication, consumers will understand what your company represents and who they are speaking to. When companies attempt to be all things to all people, they tend to lose their effectiveness because no one knows how to engage with their product. It is important to have a team of people who are dedicated to aligning all marketing materials with the overarching purpose and language of the business. In many cases, it is good for this consistency to be clear internally and externally so that team members are equipped to communicate appropriately about the business.

Third-Party Perspective

All Brands need to be evaluated by outside opinions. When an objective person looks at your brand, they will be able to identify where it falls short. This analysis should include looking at the effectiveness of the messaging across all forms of communication. The reviewer can then provide feedback on what ideas are working well and which need improvement. Any company that wants to succeed must have a third party review their strategy to identify potential opportunities and gaps.

Robust Marketing Plan

Whether you use internal personnel or an external marketing firm, the key to success is having a team that understands how to communicate your Brand through all channels. There needs to be a team of individuals that have different skill sets. By utilizing social media, print ads ,and viral videos, you will give your business the chance to greatly expand their reach and influence. Since it can be hard to employ an entire department of specialists, it is oftentimes beneficial to work with a third-party agency that provides access to many different talented individuals. As long as everyone has clearly defined roles within this framework, it will increase the likelihood of successfully executing in all channels.

Overview

These six building blocks will help you create a strong Brand identity for your business. Once you have defined these attributes, it is important that you integrate them across all communications and marketing materials. By following these tips, your business can develop a sustainable company culture and establish a clear presence in your industry.

January 14, 2022

Is Your Brand in Need of an Overhaul?

If you’re wondering, the answer is probably YES.

If you are wondering if your branding strategy could use an update, it probably could. Nowadays, branding is more than just great colors and a catchy slogan,  it’s the way your business strategically meets the needs of your target audience. With an effective marketing strategy, you have the ability to win your audience over by utilizing the right message at just the right time.

When you come to the realization that it is time to overhaul your strategy, you have to start at square one. So, how do you get there? Here are the five steps that you need to get your branding strategy in a position to effectively win new business.

1) Analyze Who Your Actual Target Audience Is

Knowing who you are talking with is a critical factor in branding. You need to know what the commonalities are among your current target audience and what you need to do to be relatable. Sometimes, your ideal audience and your actual customers are two different personas. It is important to determine the similarities and differences in who you want to be associated with. As you look to effectively reach your desired audience, it is critical to analyze demographics and consumer behavior reports  in order to find ways that you can connect.

2) Determine Where You Need To Focus Your Presence On Social Media

Your social media presence requires a focused effort. On associated platforms, you have the ability to position your brand in any light you see fit. While branding is usually associated with traditional marketing efforts (logo, colors, etc), social platforms give you the opportunity to be yourself online and showcase your strengths through your interactions with customers and other businesses. The best part? These platforms are all about building relationships, not just trying to sell a product or service. This opportunity gives you the chance to develop loyalty amongst your fans. In this realm, it is important to know what platform your customers are actually using. For example, baby boomers will not likely be on TikTok.  In addition, Gen Z folks will likely not be on Facebook. If you are unable to determine which platform your targeted audience is using, just be sure that you are active on at least two or three of the most popular ones.

3) Look For Opportunities To Be Remarkable

With branding, it’s important to stand out from your competition in key ways. Find ways to differentiate yourself while keeping your key pieces of information front and center. You want people to take notice of your brand when they hear about you, so focus all efforts on effective strategies that will make it easy for people to remember exactly what makes your company stand out. Keep in mind what sets you apart from others. No matter what industry you are in, your brand has selling points that make it unique. In many cases, being remarkable is about timing. Being able to be quick to respond when a cultural event happens is key to differentiation.

4) Tone Down the Hype

Are you investing large sums in your branding strategy without seeing results? In some situations, your efforts may be too flashy, overstated, or just plain cheesy. Nowadays, many customers appreciate genuine content that is relatable. It will be apparent that your branding needs a refresh when it seems like clients are tuning you out because of all the noise surrounding branding today. This is something that is difficult to grasp for many brands. If you are struggling with this piece of your strategy, it is important to work with an industry expert who understands the trends of the market.

5) Stand for Something

What is your stake in the sand when it comes to marketing? What separates your business from others? Are there things that make it appealing and unique? Make sure that your branding is speaking for itself by being part of a greater purpose.  This branding strategy will speak volumes to people in a meaningful way.

Summary

Asking yourself the question, "Is my brand in need of an overhaul?" is an essential question that all companies must consider. Branding is the foundation of any company. It reflects everything about your business including your reputation, your customer loyalty, and your position in the marketplace.

January 14, 2022

Is Your Brand Attracting or Repelling Potential Customers?

Are you attempting to have a savvy marketing strategy without any results? Are you investing time and resources into a Brand that is not garnering new business? Unfortunately, many businesses repel new customers as they try to attract them.

We often talk about effective Branding in marketing circles as if it were some sort of magic elixir that draws the very targets you want into your doorway, perhaps accompanied by their sales dollars. However, the process is much more comprehensive than people think.

There are two big Branding mistakes most businesses make. First, they create a marketing strategy just for the sake of having a plan but there is not a clearly articulated metric of success. Secondly, Brands focus efforts in polarizing ways that attract one target audience but repels another.

How Do I Know If My Branding Strategy Is Attracting Customers?

Businesses often throw around words like "innovative" and "cutting edge." Although these concepts are good in theory, they need to be executed flawlessly to compel an audience. If the image that your businesses projects doesn't match the the promise of your Brand, you can expect a disconnect that may lead to consumer confusion or worse, irrelevance. Your Branding is the promise that you make to customers.  It needs to be communicated through every aspect of marketing plan.

If there is a disconnect causing customer distrust, you will repel new customers. With the volume of marketing materials that an individual encounters on a daily basis, it is more likely that they will analyze a message from a business that they are looking to engage with. Make sure your message is concise, clear, and truthful.

Are you using language that is clear, concise and relatable across every touchpoint?

An effective Branding strategy attracts customers by using language that is clear, concise and relatable across every touchpoint. Whatever you are selling, whether it's a product or service, the brand must communicate the core reasons why someone should buy from you instead of your competitors. This means putting yourself in the shoes of potential customers and understanding their psyche while creating a presence that speaks to them on an emotional level without being too pushy.

Tone & Voice Matter More Than Ever Before

Your tone and voice matter more than ever before when attracting new consumers. Individuals are inundated with marketing messages everywhere they turn - social media, television commercials, print ads, etc.

What branding should do is align your strategy with an effective plan of execution targeted at a selected audience. In this way, your promise becomes a clear communication device for attracting and building relationships with the right customers. These individuals may go on to be brand ambassadors or advocates for your company across their own networks.

Your branding can be successful even if a company's products and services are still being perfected.

Summary

The best thing to do when analyzing your marketing strategy is to put yourself in the shoes of the customer.  Before creating your strategy and plan, make sure your team is aligned on the promise that you want to make to your customers. From there, you can help create a streamlined message that can be used in all aspects of the marketing plan.

July 12, 2021

Choosing The Perfect Agency Partner For Your University

As a University, you have to employ a diverse group of employees that specialize in a variety of different arenas. From fundraising to education, there are dozens of different programs that work together to make a school successful. Without proper messaging, you may lose out on thousands of high-quality students, hundreds of qualified employees, and millions of dollars of funding. Although your messaging will be tweaked based on the audience, it needs to have a compelling purpose that will capture attention and motivate the readers.

Unfortunately, many Universities struggle to determine if they should employ an in-house marketing department or hire an outside agency. Other schools are confident that they will see growth if they develop a relationship with a marketing agency partner. Nowadays, marketing efforts are extremely complex. If you decide to employ an in-house team, you must ensure that you have staff members that have expertise in every aspect of the marketing strategy. At RocketDog, we have seen Universities thrive after engaging with a high-quality agency partner. Because Branding agencies employ every type of specialist, you will have the ability to access robust talent and diverse skill sets. The team at RocketDog is passionate about helping Brands develop messaging strategies that lead to growth and development. If you choose to outsource your marketing team, it is important that you choose the perfect agency partner. There are a few factors to determine as you pick the right partner for your school.

1. Consider Experience and History

As you choose an agency partner, it is important that you find a company that has experience within your industry. All industries must employ different marketing techniques to see success. If you work with an agency that specializes in IT sales, they will not know how to effectively improve donor bases, applicant processes, and the pipeline for quality professors. Search for an agency partner that has experience developing Brands in the Higher Education industry. At RocketDog, we have worked with educational institutes, including the University of Washington. Because of this partnership, UW saw growth and success among qualified applicants. 

After vetting the past experience of an agency partner, vet the length of their presence in the market. If the business has only been around for a few years, they likely do not employ the most robust and well-versed group of marketing experts. With companies that have decades of experience, you can trust that they are aware of  the ins and outs of the industry. In addition, these agencies will be well-versed on shifts and trends in the higher education industry

Universities have many different marketing initiatives that must be developed. Between varying departments, campaigns, and programs, there are always new pieces of collateral in the queue. When choosing the right agency partner, you must determine a contestant that has an ample selection of team members. A small team may be less likely to complete projects in a timely fashion. A large team with a diverse group of skill sets will have the ability to strategize, create, and tailor messaging techniques that create quality touchpoints with your audience.

2. Clearly Communicate Expectations

When choosing the perfect agency partner, it is important that you clearly communicate expectations. The agency partner should be well aware of your budgets and timelines. In addition, they should give you an outline of what you can expect from their services. At the core, a University is a business. When developing a partnership, you must have clear and established expectations. If you experience a lull in communication or lack of transparency in conversations with a prospective partner, it is important that you begin looking elsewhere. The right agency partner will be committed to your business, no matter what. At RocketDog, we keep the needs of every client on the forefront of our minds. Over the last two decades, we have worked diligently to develop excellent collateral within a variety of different budget and time constraints. When it comes to educational Brands, there are constantly new initiatives and programs that must be showcased. Because initiatives are constantly starting and ending, it is critical that a strict timeline is maintained.

3. Look For Robust Techniques and Skill Sets

Unfortunately, many Universities have outgrown the Branding that they established decades ago. In reality, Universities need to have robust Branding in order to engage the piece of the population that they are trying to reach. Teenagers and young adults are some of the most savvy individuals on the planet. Growing up with access to technology and knowledge of devices, this generation can quickly assess their interest levels on a particular school based on the context that they gather on the internet. Because of this, you must work with an agency partner that has in-depth knowledge of social platforms and other media outlets. If a marketing agency markets social media expertise, make sure they are following consumer reports that indicate the most effective ways to reach the target age group. 

At RocketDog, we know that different generations of individuals rely on different forms of marketing materials. When we work with Universities, we develop robust strategies including a TikTok presence that will attract students and a Linkedin portfolio that will impress parents and guardians.

4. Prioritize Storytelling Abilities

For many people, going to college is a lifelong dream and a life changing accomplishment. Because of this, the University you choose to attend is a huge decision. Students want to know how their University of choice will help them grow, thrive, and develop their skills. Parents want to know their children will be taught and cared for. Donors want to know that their money is being used to effectively develop the next generation. Employees want to know their expertise will be valued. All of these individuals are looking to hear stories of success. They want to hear about the people that have come before them and had amazing experiences. Work with an agency that has storytelling capabilities that can change the game. The agencies have the ability to identify, create, and showcase stories in a way that demands an emotional reaction from the target audience.

Summary

For Universities, Branding greatly affects that relationship you have with donors, applicants, and employees. Without quality Branding, many Universities struggle to create strategies that are actually effective. In addition, many schools have budget constraints that hinder their in-house marketing team. With constraints, you cannot employ individuals within every line of expertise.

When you work with RocketDog, you don't have to be stressed out about upcoming deadlines and budgets. RocketDog has years of expertise working within tight timeframes and restricted budgets. With each of our clients, we have created a lasting partnership that has driven results and improved business.

If you are looking to renovate the way that people experience your Brand, contact RocketDog today.

May 12, 2021

Are You Effectively Communicating Your Services?

Take a minute and list all of the things that your Brand provides to clients. If you work for a pediatricians office, you check on wellness of kids, care for sick kids, provide shots, recommend additional services, and much more. As a neurosurgeon, you complete surgeries but you also develop treatment plans, analyze data, and educate individuals. Unfortunately, many specialized facilities are unable to fully communicate the scope of their services. Healthcare Brands can easily become known by just one service or speciality. Because of this, it is common that healthcare brands only reach a portion of their target audience. When you effectively communicate the entirety of your services, you will see a growing number of individuals that are interested in your Brand. 

If you employ an in-house marketing team, they are often only interested in their specific area of expertise. For example, the rehabilitation department is responsible for increasing their traffic and appealing to net new audiences. The surgery center wants to increase the number of surgeries that are completed weekly. Because different departments have different strategies and goals, there are often discrepancies in language and messaging. When working with an outside agency, you will have access to a group of experts that can develop an overall language and strategy that can be tweaked and innovated to help promote growth in different divisions. When you have a consolidated language, it takes less time and resources to develop campaigns.

In order to determine the effectiveness of your communication, it is important to look at current business trends for your Brand. Is one division thriving while another is faltering? After looking at relevant data, consider completing a survey. Ask a variety of local individuals what comes to mind when they think of your Brand. If all people answer similarly, it is obvious that you are only known for a singular speciality. When you are marketing strategically, you will be able to communicate the full scope of your expertise without compromising the current client base. At RocketDog, we believe that Brands can thrive when they determine an effective way to market the holistic nature of their products and services. In this article, we will share different steps to take to increase the scope of your marketing efforts.

Identify Your Identity

As you begin to reamp your communication strategy, identify the factors that you are currently known for. As mentioned in the previous paragraph, there are a few ways that you can determine what the general population assumes to be true about your Brand. When you employ the services of an agency partner, you can use market reports to track consumer trends. In addition, many agency partners can conduct surveys that help you identify the strengths and weaknesses in your Branding. At RocketDog, we work with clients to develop a foundational Branding strategy that infiltrates a wide range of people in the target audience. Before every project, we look at consumer trends and behaviors to ensure that the collateral that is created is effective and compelling. After you identify your identity in the marketplace, you can begin to create a messaging technique that works for you.

Developing a Technique

Once you identify specific areas of growth, you can recreate your Branding strategy. You will not be able to reach net new people while using old techniques and messaging. In order to grow into new areas, you must strategically place your message on different platforms. In addition, you must renovate your communication strategy to showcase the full spectrum of your offerings.

At RocketDog, we know that healthcare Brands must market their expertise to people of all different ages and backgrounds. Because of this, healthcare Brands need to be present on all forms of social media and online platforms. When you work with RocketDog, you can create a language and messaging technique that can be translated across many different channels.

In the last few months, many healthcare Brands have tacked “telehealth conferences” onto their list of services. In reality, this service is very beneficial. Not only is it affordable, it allows people to have 1:1 conversations with their doctor from the comfort and safety of their home. Rather than simply listing your services, communicate their value. Showcase testimonials from beneficiaries and profiles regarding your expert employees. When you show real-life and relatable examples of success, you will be amazed at the interest that is piqued among consumers.

Sticking With The Plan

Developing a new Brand reputation is difficult. If you have been around for an extended period of time, it is likely that individuals have assumptions about your expertise and services. When you are rebranding, you will likely notice that it takes time to develop a rejuvenated reputation. Even when you are fatigued with the changes that are taking place, it is important that you stick through the transition period. Even if you do not gain much traction in the first few weeks, continue creating quality touchpoints with your target audience. 

The customer experience includes every touchpoint you have with a current or prospective customer. From a logo to a billboard, a commercial to an email campaign, these touchpoints impact the perception that people have of your services. Consider creating quality and meaningful touch points until you see results. Once people see that you are passionate about your services, they will develop an interest in your Brand. Unfortunately, many healthcare companies want to see immediate results from every campaign. With this mindset, it's easy to confuse language and compromise strategy.

At RocketDog, we believe that specific campaigns can help support the overall Brand strategy. We work with Brands to develop unique campaigns that are utilized to target specific groups in the marketplace.

Working With The Right Agency Partner

As a healthcare entity, you are constantly fighting to find new patients, experienced doctors, and generous donors. With so many items on the agenda, it can be difficult to invest in an excellent marketing team. Rather than pouring resources and overhead into an in-house committee, develop a relationship with an agency partner. Thankfully, a Branding agency has a full team of employees that specialize in all aspects of the marketing strategy. Because of this expertise, you can utilize the skill sets of some of the most brilliant professionals in the industry. 

When choosing an agency partner, it is important that you find a company that has experience working in the healthcare industry. With this experience, individuals will be well-equipped to notice shifts, trends, and nuances in the market. At RocketDog, we employ a group of specialists that ranges from social media content to digital design. Because of our healthy team, we are able to help clients accomplish a variety of goals.

Summary

As a healthcare brand, it is important that you maximize your reach so that you can assist more people that are in need. Because of the competition in the industry, many Brands can quickly become identified by just one of their many services. If you want to increase revenue and build traffic, market the services you provide in a holistic way. By prioritizing the holistic nature of your work, you will attract net new patients, employees, and donors.

If you are looking to renovate the way that people experience your Brand, contact RocketDog today.

April 12, 2021

Own Your Message And See Growth

Whether you know it or not, your Brand has a voice. In every email you write, advertisement you create, and phone call that you answer, you are defining the voice of your Brand. The messaging that you use is extremely important. When consumers are gaining a better context for your company, they are looking to determine what you offer and what you stand for. Specifically, when customers are on the market to find a trustworthy healthcare provider, there are a few qualities that they look for. First, people want to know that they are receiving care from someone they can trust. Secondly, they want to know they will find affordable services from experienced individuals. Lastly, patients want to know that they are working with a Brand that has their best interest in mind. The customer experience is the promise that you make to your customer.

Because your voice helps to define your position in the marketplace, it is important that you invest resources into developing messaging that resonates with prospective patients. Not only must you invest in your message, you must OWN your message. Through every touchpoint, your messaging should reinforce the idea that you are a trustworthy expert in the field.

Unfortunately, it can be difficult for Brands to develop a strong voice in a competitive market. Because of this, it is important that Brands rely on research and expertise in order to create an effective messaging strategy. At RocketDog, we work with healthcare Brands to develop healthy messaging techniques that resonate with customers. By doing this, they increase the size of their customer base while improving their reputation in the market. 

When working with Brands like Evergreen Healthcare, we determine creative concepts that will help position them well in the marketplace. Through the website design and marketing collateral created by RocketDog, Evergreen Healthcare saw a 40% growth in online traffic. Because they amplified and strengthened their voice, they are continuing to see an increase in rate of growth. There are important components to a Brand voice that will lead your company to experience growth in the future. In this article, we will share important components of developing and owning your message.

Define Your Personality

Before establishing the nuances of your messaging, you must develop a personality for your business. Based on the services that you provide, develop a personality that resonates with the target audience. For example, Evergreen Healthcare wanted to be known for the idea of providing breakthrough care to patients. Because of this, RocketDog established a messaging strategy that showed that the professionals at Evergreen Healthcare are innovative, distinguished, explorative, and helpful. By focusing on these qualities, Evergreen Healthcare has had the ability to establish a unique position among the competition.

Take the opportunity to create a strategic layout of the qualities that you want to be true about your Brand. After you know the traits that they want to embody, you can start to develop a voice that reinforces these characteristics.

Prioritize Consistency

In the healthcare industry, it is easy to compromise consistency because of the large number of campaigns and departments that are being advertised throughout the year. Although parts of your messaging will be tweaked for certain campaigns, the personality presented and language used should never change. When you use different messaging for various campaigns, patients will not be able to understand the true value that you provide. When you own your voice, you are able to develop creative initiatives that are true to your Brand personality. Since this voice channels your passion and showcases your expertise, it should consistently provide insight to the clientele.

Although many people can agree that consistency is important, it can be difficult to achieve. In order to streamline your messaging, you must first analyze the language that you are currently using. Gather together a team of marketing professionals along with the marketing collateral that you have used in various ways throughout the year. Make a chart of the words that were used, tone that was expressed, and perspective that was taken in each piece of marketing collateral. From there, pinpoint the phrases and words that are impactful versus the ones that are used to fill space. Begin developing your language based on the impactful words that effectively create value for the audience. Although this is a simple practice, it paints a bigger picture about the value and consistency of the overall Branding strategy.

Create Samples

After you define the tone and language of your Brand, put your goals into practice. Work with an experienced team of marketing professionals to develop sample pieces of collateral for each division of your Brand. Your rehabilitation center, pediatric department, surgery program, and all other departments should be enhanced because of the language that you utilize. These sample pieces should showcase the use of messaging on social media, print, and digital platforms. Through these sample pieces, your marketing team will have a better understanding of how to put your message into action in each aspect of the overall strategy.

Partner With A Third-Party Agency

As a healthcare Brand, your speciality is providing quality care to your customers. An effective marketing strategy helps expand your consumer base and increase your reputation in the industry. To develop a team of marketing professionals that is able to market effectively across all platforms, you must have a team that is composed of a group of experts. Not only must these specialists have diverse skill sets, they need to have access to ample resources and knowledge of the field. For some healthcare Brands, developing a robust marketing team is a cumbersome effort. Rather than using sideways energy to train marketing professionals, partner with a third-party agency.

There are many benefits to working with third-party Branding agencies. First, many agencies have a team of experts that embody a wide range of specialties from social media to market research. Secondly, there are firms that have in-depth experience in the healthcare industry. Third, high-quality firms analyze research and collaborate often in order to ensure that all messaging is consistent and accurate. When you work with a Branding firm, you can trust that their insight will help attract consumers to your Brand. 

At RocketDog, we often work with companies in the healthcare industry. When Brands initially approach our firm for assistance, they are often frustrated about the return on investment that has resulted from their marketing efforts. When you work with RocketDog, you can trust that the money you spend on excellent marketing will have long-term benefits for your Brand.

Overview

Healthcare marketing can be intricate and difficult. As you try to attract new customers and develop your reputation, you must be sensitive to the illnesses and challenges that your customer base is working to overcome. It takes skill to craft sensitive messaging that showcases compassion, expertise, and care. When you carefully concoct your language, you will see growth in your reach and retention. By working with a third-party firm, you can focus on your outcomes as a company while refining and strengthening your overall Brand.

If you are looking to renovate the way that people experience your Brand, contact RocketDog today.

RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109

©2022 RocketDog Communications, Inc.

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