August 10, 2022

Which Social Media Platforms are Best for Your Brand?

As a brand, it is important to ensure that your marketing strategy is effectively reaching your target audience. Your customers may love Facebook, but does your brand? At the same time, you might find that Twitter works well for your business, but TikTok doesn’t make sense. When it comes to social media marketing strategy, it’s important to know which platforms are best aligned with your goals. Here are four ways to create a social strategy that makes sense for your brand.

Research your Target Audience

Before engaging on any social channels, it is important to conduct adequate market research. Researching your ideal consumer base is a vital step in planning your campaigns and determining which networks will be most successful. Social media outlets vary based on many factors, including user demographic. Because of this, it is important to take into consideration age, race, gender and location when choosing how to engage individuals. Based on the platform you utilize, you can customize content that is designed for different audience subsets. Before you spend any time developing a social strategy, make sure you have a comprehensive understanding of the users that will be viewing your content.

As an overview, here are the current trends in social media according to Sprout Social:

  • Facebook: 2.9 billion users, primarily between the ages of 25-34 (31.5%)
  • Twitter: 211 million users, primarily between the ages of 18-29 (42%)
  • Linkedin: 810 million users, primarily between the ages of 25-34 (58.4%)
  • Instagram: 2 billion users, between the ages of 25-34 (31.2%) and 18-24 (31%)
  • TikTok: 1 billion users, primarily between the ages of 10-19 (25%)
  • Youtube: 2 billion users, highest reach with users between 15-35

Create a Comprehensive Social Media Strategy

Once you understand where your audience is, it is time to make a content plan. This involves deciding which social media platforms you will be using, what your brand’s voice will be on each one, and then constructing a set of tactics that can help you reach your goals. This strategy will combine the use of graphics, images, videos, content, and creative copy that will attract users. 

When developing this plan of action, make sure that you are creating focused efforts. Rather than trying to do a little bit on every platform, invest more time and resources on the channels that are most suitable for you. During this strategic period, it is important to identify the individuals that will be responsible for execution. When it comes to social, consistency is key. Having key individuals who are skilled at optimization is vital for this strategy. If you have a lean team and are not able to dedicate enough time to social media, consider hiring a third-party agency that can embody the brand voice and maintain your online community. 

Understand What Competitors Are Doing On Each Platform

Check out what your competitors have been posting on social media. In particular, pay special attention to the platforms that you are looking to focus your efforts on. As you push out content, it is important that it is both unique and engaging. When your content is engaging, you will drive impressions among your audience. Your content needs to contain information that is worth talking about. No matter what approach you take, it is important that the information that you share is on brand and relevant at all times. Based on the nature of your business, there are many different tones that you can adopt. For example, some brands choose to post humorous and unexpected content that is used to spark conversation and develop a positive association with users. Other brands like to provide more formal and educational information that is used to educate their audience. If your audience is not talking about your content, you’re doing something wrong. 

Although it is important not to copy the work of your competitors, it is good to have a pulse on the type of content they are producing. Having an understanding of the strategy of your competitors will help ensure that the posts you create are unique and relevant. 

Create Unique Content Based on the Audience On Each Platform

It is important that you are customizing your content with a specific audience in mind. For this reason, many brands create customer personas that help them direct their language towards a specific customer demographic. Whatever your social platform of choice, you'll want to be targeting consumers who are most likely to purchase your products. For example, teenagers don't tend to visit Facebook as often as they do TikTok; they're also more likely to follow brands on Snapchat. If you want to focus on this audience, it is important to develop content that is designed to appeal to younger people. On the other hand, when you're targeting an older audience, LinkedIn is often a better bet than Twitter. Once you know what platform(s) will best fit your brand's needs, you can customize each campaign to hit home with your audience. Although it requires extra effort to create customized campaigns, your impressions and engagements will increase with this method.

Overview

It can be overwhelming to keep up with social media marketing: there is a seemingly endless list of platforms and it can be difficult to know which ones are best for your brand. According to a recent study, it takes brands on average 20 hours per week to manage their social media accounts. 

These difficulties may cause brands to stick with what they know or opt out of social media entirely. To create a successful strategy, it is important that you have a sound understanding of your brand’s unique value proposition, target audience, and desired results. If you are struggling to maintain social platforms with your in-house marketing team, consider using a digital agency that is skilled at optimizing results from both paid and organic ads.

January 14, 2022

RocketDog Recognized by Design Rush as Leading Marketing Analytics Company

A fact that you can’t deny the data backs it up!

A marketing strategy is just one half of the equation. It is important to have analytics and data that proves that your methods of communication and outreach are working effectively. Unfortunately, many people in the creative field do not have the adequate resources allocated to properly track the fruit of their labor.

With analytics being such a difficult thing to attain, RocketDog is committed to being a Brand that helps businesses get the data they need to refine their marketing plan. This year, we are pleased to announce that we have been recognized by Design Rush as leading Marketing Analytics Company.

In short, marketing is not just an art, it’s also a science. If you are looking to engage a marketing analytics strategy that is proven to be effective, you can rely on the skilled team at RocketDog. Contact us today to learn more about the ways we can help your business.

January 14, 2022

RocketDog Named a Leading Instagram Marketing Company by Design Rush

We “Like” Hearing This! RocketDog has been named a leading Instagram Marketing Company by Design Rush.

In the current day and age, social media is one of the most critical factors of a marketing plan. In a social realm that is ever changing, it is important for brands to work with partners that are in the know of social trends. 

Although there are many different platforms that appeal to different audiences, Instagram is a platform that is preferred by many businesses. The reasons why Instagram is so crucial to businesses are numerous. For instance, it has been reported by Forbes magazine that since 2013 alone there have been over 100 billion posts on Facebook-owned platforms such as Twitter and LinkedIn! This means an incredible amount of traffic for marketers who want their brand noticed among all those other companies vying for attention from potential consumers.

With so much crowding in the market, it is important that companies have insight into the latest research and trends. If you are looking to take your Instagram marketing to the next level in 2022, contact RocketDog to find a solution that will work for you!

September 5, 2020

A Healthcare Company’s Guide to Successful Social Media Marketing

Many healthcare companies are not only held to high standards of customer service and medical expertise, they are tasked with communicating frequently using the tools and platforms that their customers use on a regular basis. What is the platform that patients are using to search for more information? Social Media. The work of Brands in the healthcare industry is vital across the globe.  With so much pressure put on the quality of health services, there is constantly information that needs to be disseminated to patients. People want to know that you are dedicated to taking care of their loved ones, no matter what the situation. Customers want to know that you are intelligent, discerning, and highly trained in your area of expertise. Patients want to know that they will have a positive experience at your facility and teams, even if they are suffering from an illness. With so many things to balance on their plate, many healthcare providers struggle to prioritize Social Media marketing.

At RocketDog, we have had the ability to see how effective and unique Branding can transform companies in the healthcare industry. For example, our work with Evergreen Healthcare improved the expectations of patients about what they could expect when interacting with the Evergreen Brand. By creating a unique and memorable campaign that customers were able to connect with, the hospital saw many positive results. The Evergreen Website traffic grew by over 40%, affinity for the Brand increased, market visibility improved, and the messaging became more relatable. When it comes to Social Media, crafting unique and relatable messaging is just a piece of the puzzle. In addition to relatable messaging, there must be an engagement strategy. How are you engaging the community? What are the key messages that you want to communicate? How are you making the healthcare industry more accessible?  These questions are vital to ask if you want to see success on Social Media.  Social Media marketing is utilized by Brands to promote products and services in innovative ways everyday. Unfortunately,  the “noise” on Social platforms is becoming louder and louder. Engaging with  customers in a personal way is critical to the overall success of your Social Media strategy. Patients want to connect with your Brand. Effective Social Media marketing allows Brands to develop a personality that their clients can relate to.

Take Your Brand to the Next Level

Healthcare is a highly relational industry. You need to stay relevant in the conversations happening among your target audience when you engage on social media. Whether you currently are engaging in Social Media or are new to the game, there are many ways you can take your content to the next level. This article will discuss the basic principles that guide successful Social Media marketing for companies in the healthcare industry. 

Educate Your Followers

When individuals follow healthcare companies online, they are not just looking for information on illnesses, they are hoping to hear the information they need to know to stay well and maintain a healthy lifestyle. As healthcare professionals, you are the experts in the field. You can use your platform to inform the public about a variety of different things, including:

  • The role of healthy living in overall wellness
  • Preventative health measures
  • The local spread of viruses and infections 
  • Common misconceptions about health 
  • Remedies for common ailments
  • Current trends in the healthcare industry

When you utilize a Social Media platform, you can use real-time data to drive your audience to the truth. 

Engage Consumers

One of the unique aspects of Social Media marketing is that it allows you to speak directly with your audience. Your online presence offers people the opportunity to send direct messages or leave comments. If customers ask questions about your posts, you have the ability to speak with them directly and answer any questions they may have. Because of personal conversations and direct contact, you have the ability to gain a reputation of being responsive, trustworthy, and reliable. This is not something that you can do on a haphazard basis. Customers are looking for “real-time” engagement. Having an individual or agency engaging with your audience is critical.

Support Former Patients

Some patients may create posts or reviews about their experience at your facility. If you see patients that post positive reviews about your services, you can comment back to them directly and re-post their content. In addition, you can respond directly to individuals who display your facility in a negative light. During this touchpoint, you can work with the patient to address their negative experience. Your Brand will be painted in a positive light when you acknowledge the comments and reviews that are left by patients. Even though these messages may be small, they create a conversation between you and your patient. 

Expand Your Reach

There are billions of people that engage with social platforms on a daily basis. If you want to expand your reach, Social Media provides a huge opportunity to connect with individuals that may not be familiar with your services. You can reach your target audience by being informative and talking about relevant topics. In addition, you are easily found in searches when you use consistent hashtags.

Establish Your Expertise

When you are posting content, make sure that all posts portray your Brand as the expert. Talk about relevant trends as they are happening. Combat common misconceptions. When you do these things, you show that you are extremely knowledgeable in your industry. Provide consumers with information that is supported by extensive data and research. Integrate unique perspectives into the conversation. 

Showcase Culture

Not only can Social Media be used to showcase your expertise to potential patients, it can be used to attract top talent to your facility. Display the culture of your company in a way that attracts professionals that are searching for a career change. By showcasing your culture, you reveal why your facility is the best place to work. Therefore, top talent will be attracted to open positions.

Quicks Tips for Creating Successful Social Media Posts

Although your content may be stellar, it is important that it is easy to find. Some tips for writing successful posts include:

  • Use short sentences
  • Always use clear photos or infographics
  • Talk about content that is trending
  • Post consistently
  • Ask questions that engage the audience
  • Engage emotions

These simple tricks will help you capture the attention of your audience.

Case Study: Mayo Clinic

Mayo Clinic is one of the most renowned medical clinics in the country. They have invested resources into their Social Media strategy. Mayo Clinic uses their platform to:

  • Display thought leadership in the industry
  • Answer questions and solve challenges submitted by followers
  • Showcase culture and attract top talent
  • Disperse information about relevant topics

Unlike many other clinics, Mayo Clinic has a social media presence that enhances their entire Brand. With their Social presence, they have been able to attract new customers and talented employees. 

Conclusion

In conclusion, having a robust Social Media strategy is crucial for companies in the healthcare industry. It is important that your online presence aligns with the mission and values of your company. Because of the influence that Social Media has on your Brand, your platform can be used to attract new customers and potential employees. RocketDog helps Brands enhance their customer experience by creating Social Media experiences that engage customers in a meaningful way. Brands can educate followers and showcase their expertise through social media platforms. Contact RocketDog today if you are looking to integrate Social Media into your Brand strategy.

RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109

©2022 RocketDog Communications, Inc.

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