GIRL SCOUTS
of the USA
Uniquely Me Campaign
GIRL SCOUTS
of the USA
Uniquely Me
Campaign
Girl Scouts of the USA
Uniquely Me Campaign
CHALLENGE: Develop a national campaign that extended the partnership between Girl Scouts of the USA and Dove, to reinforce Dove's "Campaign for Real Beauty".
SOLUTION: RocketDog created a series of interactive experiences around the Mirror Mirror campaign concept. The online destinations included the Mirror Mirror game that encouraged the girls to create inspirational videos, take quizzes that reinforced what they liked about their friends. We also created a Make Your Own Magazine Ad game that allowed the girls to upload their own imagery and make their own ad. Once finished they could send it out to all of their friends. The Website traffic for the game area of the program reached record heights with over 150,000 visitors a month. And at one point was most played game on the Girl Scouts site.
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager,
Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager
Girl Scouts of the USA
RocketDog Communications
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