Hurtigruten Expeditions

Beyond Imagination:
A Multi-Channel Campaign
Built to Perform

Hurtigruten
Expeditions

Services
Digital Ad Campaigns,
Print Collateral,
Sales Materials

Industry
Travel

CHALLENGE: When Hurtigruten, a global leader in expedition cruising, prepared to launch its new Galápagos product line, the stakes were high. This wasn’t just another destination—it was a dramatic expansion into lush, biodiverse territory that demanded a campaign as awe-inspiring as the journeys themselves. But pulling it off meant uniting global marketing and sales teams, enabling third-party travel advisors, and executing across both digital and print channels in multiple languages.

They needed more than tactical support—they needed a creative partner who could deliver at scale with cohesion, speed, and style. They chose RocketDog for one key reason: our proven ability to be a one-stop shop. From concept to production, we had the creative depth, team horsepower, and strategic understanding to bring this campaign to life with consistency across every touchpoint.

SOLUTION: RocketDog executed a tightly integrated campaign built around Hurtigruten’s existing theme, “Beyond Imagination.” Our team developed a full suite of marketing and sales assets, including print brochures, training materials, postcards, and one-sheets—each designed to inspire travelers and support sales teams with clarity and precision. We also created a robust digital campaign featuring animated and static ad banners for Facebook, Instagram, and Pinterest, in both English and German, tailored to platform and audience needs.

Everything we produced was unified through a single creative lens—ensuring consistency in visual identity, messaging, and tone across every channel. By centralizing execution under one creative team, we eliminated the inefficiencies and fragmentation that often come with juggling multiple vendors. The result was a campaign system that performed globally while feeling personal, localized, and unmistakably on-brand. Every asset was an extension of the Hurtigruten brand—crafted not to reinvent it, but to help it reach further, work harder, and inspire more deeply.

Built to Execute. Trusted to Elevate.

Hurtigruten came to RocketDog because they needed more than just a vendor—they needed a creative partner with the strength and structure to deliver flawlessly across multiple mediums, markets, and stakeholders. But what they got went even further: a team that brought clarity, cohesion, and momentum to a global campaign. We didn’t just design—we asked the right questions, anticipated needs, and built a system that could stretch across continents and devices without ever losing its heart. From high-level content strategy to final production delivery, RocketDog ensured that every asset reinforced the Hurtigruten experience—distinct, immersive, and unforgettable. That’s what we do best: take a strong brand and extend it—bringing it to life in new ways that feel fresh, creative, and fully aligned.

Campaign Execution with Creative Consistency

When you’re launching across dozens of platforms and teams, creative consistency isn’t just nice to have—it’s the difference between clarity and chaos. RocketDog was brought in because Hurtigruten needed a one-stop partner who could guarantee that consistency. From animated Instagram carousels to printed postcards and detailed advisor training decks, every touchpoint had to feel like the same story, told with intention and precision. That’s where our integrated process made the difference. We didn’t hand off assets—we guided the full visual and narrative system, ensuring that tone, layout, typography, and emotional arc traveled cleanly across every execution. This campaign worked not just because it was beautiful—but because it was built as a whole.

Performance-Driven Digital Creative

The digital side of this campaign had a tall order: perform across platforms, formats, and regions—all while staying perfectly on brand. RocketDog delivered a series of animated and static ad banners tailored to Facebook, Instagram, and Pinterest in both English and German. Each asset was optimized not just for visual appeal, but for engagement and conversion—crafted with a deep understanding of platform behaviors and audience intent. And while the formats were varied, the look and feel remained unmistakably Hurtigruten. That’s where our experience shines: taking a brand’s DNA and stretching it into motion, message, and media without losing consistency. The campaign didn’t just meet its KPIs—it elevated Hurtigruten’s presence in the feed, capturing attention with design that moved and messaging that resonated.

Collateral That Educates, Inspires, and Converts

RocketDog’s creative strength lies in our ability to bridge emotional storytelling with practical sales enablement—and this project showcased that perfectly. We designed a complete collateral suite including brochures, postcards, one-sheets, and field training materials. These weren’t one-off designs. They were part of a larger, interlocking system—each piece building on the next, guiding potential travelers through inspiration, information, and action. And because we worked directly from Hurtigruten’s existing brand guidelines, we were able to extend the visual language without diluting its identity—adding fresh creative energy that felt natural, elevated, and on-brand. The result was more than just beautiful marketing materials—it was a toolkit for connection, education, and sales.

One of Hurtigruten’s Most Successful Launches

The results speak volumes. From the moment the campaign launched, Hurtigruten saw a surge in engagement, alignment across their internal and partner networks, and a powerful response across digital channels. What began as a challenging multi-market rollout became one of Hurtigruten’s most successful product launches to date—a campaign that didn’t just inform, but inspired. And for RocketDog, it was a perfect example of the kind of work we’re built to do: strategic, cross-functional, creatively integrated campaigns that bring brands to life without breaking them apart. We didn’t reinvent the wheel—we made sure it rolled farther, faster, and with more impact than ever before.

Scalable Tools for a Global Sales Force

Great campaigns don’t just live in ads—they live in conversations, presentations, and real-world interactions. RocketDog developed a comprehensive suite of PowerPoint decks tailored for Hurtigruten’s global teams—spanning sales, training, and educational content across multiple regions. Each deck was thoughtfully designed to be modular, visually consistent, and easy to localize—supporting everything from one-on-one advisor training to large-scale webinar presentations. Whether promoting the Galápagos, Antarctica, or Arctic voyages, these tools helped teams deliver a unified brand story while adapting to the needs of local markets. More than presentations, they were scalable brand platforms—enabling Hurtigruten to expand its reach with consistency, clarity, and confidence at every touchpoint.

Let’s Build Something That Moves People

From big ideas to global rollout, RocketDog delivers with style and precision. If you need a campaign that travels well—let’s talk.

Let’s talk about what we can build together.