MMIT Network

Illuminating the path
to patient access.

MMIT Network

Services
Website, UI/UX,
Site Architecture,
Style Guide,
Custom CMS Tools

Industry
Medical and Pharmaceutical

CHALLENGE: MMIT had a large and complex content ecosystem spanning analytics products, editorial articles, research assets, and solution-focused pages for multiple audience types. Their legacy site was difficult to navigate, visually outdated, and didn’t clearly communicate their product offerings or leadership in the healthcare insights space. MMIT needed a modern, user-centric site that could better serve both prospects and returning clients—while also supporting internal marketing and editorial teams.

SOLUTION: RocketDog, along with JacobTyler, led a strategic overhaul of MMIT’s site, starting with an extensive wireframing and architecture phase to streamline navigation and content relationships. The final design brought a bold, modernized look to MMIT’s digital presence, emphasizing clarity, speed, and accessibility across all devices. We helped distill their solutions into distinct audience-based pathways—while surfacing key content like webinars, healthcare trend articles, and downloadables to encourage deeper engagement. Behind the scenes, we also supported the development of custom templates and tools to make content easier to manage and maintain internally.

Sharper Design for Sharper Insights

MMIT (Managed Markets Insight & Technology) helps pharma clients, payers, and providers navigate the complexities of market access. Their solutions are data-driven, insight-rich, and widely trusted across the healthcare industry. When MMIT needed a full redesign of their site experience—including structure, UX, mobile flow, and visual design—they partnered with RocketDog to deliver a comprehensive, scalable solution

Seamless Mobile Experience

From decision-makers reading on the go to field reps accessing resources in real time, mobile access was a top priority. We designed and tested every page layout to ensure the mobile version felt just as rich, functional, and polished as the desktop experience. Key forms, videos, and data visualizations remained fully accessible, and calls to action were optimized for tap targets and scroll behavior.

Wireframes that Show the Way

Before we ever opened up a design file, RocketDog mapped out the entire MMIT experience using wireframes that gave the client a clear preview of structure, functionality, and content priorities. From the homepage to deep resource listings, our wireframes ensured that every section of the site had purpose, logic, and conversion focus. This foundation made alignment fast, feedback focused, and design handoff seamless.

Strategic Site Architecture

We collaborated closely with MMIT stakeholders to rework and simplify the sitemap—creating clearer paths for pharma clients, healthcare IT audiences, and payers alike. Content types like Playbooks, Case Studies, and Quizzes were grouped logically under the Resources hub. Thought leadership articles were surfaced through a redesigned “Healthcare Trends” section, with clean tagging and filtering built in. The result was a site that lets users find what they need without friction, and explore more deeply once they’re in.

Tools for the Internal Team

Beyond the public-facing site, we helped MMIT’s internal teams manage ongoing content needs by building flexible CMS templates and smart backend functionality. Content like webinars, whitepapers, and events could be easily published, tagged, and sorted—giving the marketing and editorial teams full control without developer bottlenecks. This also included structured layouts for regular publications like Health Plan Weekly and RADAR on Drug Benefits.

Designing for Data-Driven Reporting

As part of the MMIT ecosystem, AIS Health delivers trusted, data-driven journalism to healthcare leaders through long-standing publications like RADAR on Drug Benefits and Health Plan Weekly. RocketDog led a full redesign of this section—from look and feel to structure—ensuring AIS Health had its own distinct presence while seamlessly fitting into the broader MMIT experience. We modernized the layout, simplified navigation, restructured content for better discovery, and optimized the publishing workflow, all while preserving editorial integrity and reinforcing AIS Health’s role as a credible voice in the healthcare space.

Ready to Build a Smarter Web Experience?

Let’s talk about what we can build together.