Evergreen Health

Breakthrough Care

Evergreen Health

Services
Marketing,
Website Design & Development,
Advertising,
Recruitment Marketing
and Collateral

Industry
Healthcare

CHALLENGE: EvergreenHealth had the size, reputation, and quality to be a dominant player in the regional healthcare market, yet they weren’t top-of-mind for many in their own community. Public perception was largely tied to their strong maternity program, overshadowing their extensive offerings in urgent care, specialty medicine, and advanced treatments. Their 3,500+ page website made it difficult for patients to find critical information quickly, creating a fragmented user experience.

At the same time, attracting top physicians, nurses, and specialists was increasingly competitive. Evergreen needed to appeal to both patients and potential employees, while introducing their brand to new audiences in areas where urgent care clinics were opening. The challenge was to unify the brand under a single, compelling story and deliver it consistently across every channel.

SOLUTION: RocketDog developed an integrated brand and marketing program anchored by “Breakthrough Care”—a theme reflecting both Evergreen’s innovative treatments and compassionate service. We began with a complete site overhaul, streamlining the architecture from 3,500+ to under 2,000 pages based on Google Analytics insights. High-priority actions like urgent care hours, appointment scheduling, and bill pay were placed front and center in a clean, mobile-first UI/UX.

At the same time, we launched a multi-channel ad campaign spanning billboards, magazines, transit, digital, and email—each reinforcing the Breakthrough Care message. On the recruitment side, we built an employer brand campaign with targeted ads, career-specific landing pages, and authentic employee stories. The result: a 40% increase in traffic, improved brand perception, and a stronger reputation as a trusted healthcare provider for every stage of life.

Making Evergreen Impossible to Ignore

Our integrated campaign strategy ensured that Evergreen’s presence was felt everywhere. Commuters saw their message on bus shelters and transit wraps. Residents encountered the brand in local magazines and community publications. Online, digital display ads and targeted email campaigns reinforced the same Breakthrough Care promise they’d seen offline. Every touchpoint carried the same voice, the same look, and the same call to action—building familiarity and trust through repetition.

By blending traditional media’s broad reach with the precision of digital targeting, we were able to engage audiences multiple times across different platforms. This created a sense of omnipresence and made Evergreen a natural first choice when people needed care, whether for a checkup, an urgent visit, or specialized treatment.

A Leaner, Smarter, Patient-First Website

Evergreen’s previous site was heavy on content but light on usability. Patients often struggled to find what they were looking for, and critical information like urgent care wait times was buried. We started by mapping the patient journey, identifying the most common reasons visitors came to the site. Using this insight, we redesigned the architecture to eliminate redundancy, reduce complexity, and focus on high-value interactions.

The new design is intuitive, mobile-first, and tailored to real-world patient needs. Appointment scheduling, location searches, bill payment, and medical records access are now just a click away. This focus on usability delivered a 400% increase in engagement, reduced bounce rates, and improved the overall patient experience—making it faster and easier to get the care people need.

From Baby Hospital to Healthcare Powerhouse

Evergreen’s maternity program is one of the best in the region—but that reputation was so strong, it inadvertently limited the brand. Many people didn’t realize that Evergreen offered advanced heart care, cutting-edge cancer treatments, and an extensive urgent care network.

Through strategic messaging, consistent creative, and a campaign that celebrated the full range of their expertise, we shifted that perception. The Breakthrough Care narrative positioned Evergreen as a trusted partner for every stage of life, from preventive care to specialized treatment—broadening their appeal to new audiences and reinforcing loyalty among existing patients.

Healthcare at Your Fingertips

With more than half of Evergreen’s web traffic coming from mobile devices, creating a seamless on-the-go experience was essential. We designed the mobile site to mirror the ease and clarity of the desktop experience while optimizing for smaller screens and touch navigation.

Critical features like urgent care hours, appointment booking, location maps, and bill pay are now just a tap away—no endless scrolling, no buried menus. Pages load fast, layouts adapt instantly, and content is prioritized for quick decision-making. Whether a patient is checking urgent care wait times from their car or looking up directions to a clinic, the mobile experience delivers the same Breakthrough Care promise—anytime, anywhere.

Seamless Brand Experience,
Online and Off

One of the keys to building trust is consistency. We ensured that Evergreen’s brand voice, visual identity, and messaging were perfectly aligned across every touchpoint. Whether someone saw a print ad, visited the website, opened an email, or walked into a clinic, the experience felt cohesive and intentional.

This alignment not only strengthened the brand but also reinforced the perception of Evergreen as an organized, dependable, and patient-focused healthcare system. In a field where trust is everything, this consistency became a major competitive advantage.

Where Top Medical Talent Wants to Be

In today’s competitive healthcare hiring environment, it’s not enough to post job listings—you need to build an employer brand that attracts the best and brightest. We created a recruitment marketing strategy that positioned EvergreenHealth as an exceptional place to work, grow, and make a difference.

This included creating dedicated career landing pages with compelling copy and visuals, running targeted ads on medical industry platforms, and producing authentic content featuring stories from current staff. By highlighting Evergreen’s culture of innovation, teamwork, and patient-centered care, we helped them connect with the healthcare professionals who not only had the skills, but also shared their values.

Let’s Build Your Breakthrough Moment

Let’s talk about what we can build together.