GIRL SCOUTS
of the USA
On the Road Campaign
GIRL SCOUTS
of the USA
On the Road Campaign
Girl Scouts of the USA
On the Road Campaign
CHALLENGE: Develop a national campaign in partnership with Girl Scouts and Firestone, that got teenage girls excited about the opportunities in the automotive industry and prepared them for the upcoming challenge of learning how to drive.
SOLUTION: RocketDog created several highly successful initiatives for the Girl Scouts, including a comprehensive marketing and community outreach campaign for their new program called On the Road. The project deliverables included a program book, charm, and an online game to teach responsible driving to teenage girls with a fresh, fun perspective. The book has been a best seller out of all the GSUSA program books, the online games are reaching record heights with over 100,000 visitors a month and was the most played game on the Girl Scouts site, and the Firestone Car Care Academy events draw a large crowd of budding new drivers every time. RocketDog also created outreach materials for councils nationwide. These materials enabled the council leaders to promote the On The Road program within their region and motivate girls to sign up.
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager,
Girl Scouts of the USA
“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.”
– Lesley Williams, Project Manager, Girl Scouts of the USA
RocketDog Communications
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